Veterinary Business and Enterprise

Theoretical Foundations and Practical Cases

AvColette Henry

Häftad, Engelska, 2013

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Beskrivning

Contents

List of Figures

List of Tables

List of Contributors

Acknowledgements

Foreword

Chapter 1 Introduction

Colette Henry (Royal Veterinary College)

Part I: Theoretical Foundations

Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions

versus evidence

Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch

University, University of Edinburgh & University of Bristol)

Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice

Liz Mossop (University of Nottingham)

Chapter 4 Leadership and Management in Veterinary Practice

Brian Faulkner (Front Foot Veterinary Consultancy)

Chapter 5 Veterinary Business Management: An Ethical Approach to Managing

People and Practices

Lorna Treanor & Martin Whiting (University of Ulster & Royal

Veterinary College)

Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal

Veterinary Medicines in the United Kingdom and Ireland

Robert Smith & Martin Whiting (The Robert Gordon University &

Royal Veterinary College)

Chapter 7 Applying Marketing Theory to Veterinary Practice

Andrew Morton (The Marketing Institute)

Chapter 8 Brand Identity: Building a Veterinary Hospital Brand

Cathy R. Coates (University of Bristol)

Chapter 9 Veterinary Field Expertise and Knowledge Exchange

Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson

(University of Newcastle)

Part II: Practical Cases

Chapter 10 Ellie Prior: Starting out in practice

Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary

College, University of Bristol & University of East Anglia)

Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural

Areas

Izzy Warren-Smith (Harper Adams University College)

Chapter 12 Cromlyn Vets: Where to now?

Colette Henry (Royal Veterinary College)

Chapter 13 De'Ath, Slaughter, Davis & Jones: Time for a Re-Brand?

Lynn Hill (University of Bristol)

Chapter 14 Cascade Veterinary Practice: Changing times

Adele Feakes & Diane Whatling (University of Adelaide)

Chapter 15 Northgate Veterinary Clinic: A new lease of life?

Adele Feakes & Diane Whalting (University of Adelaide)

Chapter 16 Parasol Kennels: Innovative Animal Housing

Christopher Brown & Jane Taylor (University of Hertfordshire)

Index

Produktinformation

Utgivningsdatum:2013-10-24
Mått:189 x 246 x 9 mm
Vikt:380 g
Format:Häftad
Språk:Engelska
Antal sidor:190
Förlag:Elsevier Health Sciences
Medarbetare:TheRightHonourable TheLordBallyedmondOBE
ISBN:9780702050121

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Veterinärmedicin inom Medicin

Mer om författaren

Colette Henry is an academic manager and educator, with an international research profile in entrepreneurship education and gender. She is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland; Adjunct Professor, Griffith University, Queensland, Australia, and Visiting Professor, Oxford Brookes University, UK. Her previous roles include Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway; Norbrook Professor of Business & Enterprise (Royal Veterinary College, London) and President of the Institute for Small Business & Entrepreneurship, London. She is the 2017 Sten K Johnson European Entrepreneurship Education Laureate.

Innehållsförteckning

1. IntroductionPart I: Theoretical Foundations2. The Need for Business Skills in Veterinary Education: Perceptions versus evidence3. Clinical Leadership and Professionalism in Veterinary Practice4. Leadership and Management in Veterinary Practice5. Veterinary Business Management: An Ethical Approach to Managing People and Practices6. Documenting and Investigating the Entrepreneurial Trade in Illegal Veterinary Medicines in the United Kingdom and Ireland7. Applying Marketing Theory to Veterinary Practice8. Brand Identity: Building a Veterinary Hospital Brand9. Veterinary Field Expertise and Knowledge ExchangePart II: Practical Cases10. Ellie Prior: Starting out in practice11. Church Hill Equine Clinic: Changing Large Animal Practice in Rural Areas12. Cromlyn Vets: Where to now?13. De’Ath, Slaughter, Davis & Jones: Time for a Re-Brand?14. Cascade Veterinary Practice: Changing times15. Northgate Veterinary Clinic: A new lease of life?16. Parasol Kennels: Innovative Animal Housing