Street-Smart Advertising

How to Win the Battle of the Buzz

AvMargo Berman

Häftad, Engelska, 2006

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Beskrivning

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.

Produktinformation

Utgivningsdatum:2006-09-11
Mått:159 x 238 x 13 mm
Vikt:358 g
Format:Häftad
Språk:Engelska
Antal sidor:250
Förlag:Bloomsbury Publishing Plc
ISBN:9780742541375

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Mer om författaren

Margo Berman is professor of advertising at Florida International University. She specializes in creative courses like Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Please visit her website at http://www.unlocktheblock.com/ for more information.

Recensioner i media

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Innehållsförteckning

Chapter 1 PrefaceChapter 2 1 Rev Up Your Thinking with Creative StimulationChapter 3 2 Play with Typography's Multiple PersonalitiesChapter 4 3 Embrace Type as a Design ElementChapter 5 4 Master the Design ElementsChapter 6 5 Connect with Your Audience through Powerful WritingChapter 7 6 Spark the Creative Process for Focused Campaign StrategiesChapter 8 7 Take Charge of the Design PrinciplesChapter 9 8 Explore the Power of Color PsychologyChapter 10 9 Discover Exciting Strategy-Based Ads and CampaignsChapter 11 10 Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 12 11 See Which Self-Promotions Really WorkChapter 13 12 Be Inspired by Creative Tips from Conceptual ThinkersChapter 14 GlossaryChapter 15 Selected Bibliography