Etta's tiny dress shop stands on a seemingly ordinary Cambridge street, but the vibrant racks of beaded silks and jewel-toned velvets possess a bewitching power to awaken a woman's deepest desires. Etta's granddaughter,Cora Sparks, has spent her life sheltered in the shop and her university lab, avoiding the mystery of her parents' deaths and overlooking her secret admirer, Walt, a man with a magical voice. Determined to change Cora's fate, Etta weaves a plan that sparks a series of extraordinary events, transforming Cora's life in astonishing ways.