Management of Event Operations

AvJulia Tum,Philippa Norton

Häftad, Engelska, 2005

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Beskrivning

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.

Produktinformation

Utgivningsdatum:2005-09-23
Mått:189 x 246 x 16 mm
Vikt:560 g
Format:Häftad
Språk:Engelska
Serie:Events Management
Antal sidor:304
Förlag:Taylor & Francis Ltd
ISBN:9780750663625

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Julia Tum, Philippa Norton, J. Nevan Wright

Recensioner i media

The text is written in a concise manner in which there are no wasted words. Concepts are quickly introduced, explained and related. This brevity makes the text suitable for entry level students into the field. It delivers information students need to know using a straightforward writing style that will encourage them to actually read the text.- Wayne W. Smith, Department of Hospitality and Tourism Management, College of Charleston, Charleston, South Carolina, USA

Innehållsförteckning

Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management; Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently; Glossary; Index