Winning at Collaboration Commerce

Heidi Collins, Cindy Gordon, José Cláudio Terra

"A great way to get started on thinking about the implications of collaboration, and more importantly a way to take action before the networked economy passes you by." -- Dave Snowden, CEO and Founder, The Cynefin Center "RBC Financial Group is continually looking through what the authors call the collaborative lens when we develop or enhance our business to improve the client experience. Dr. Gordon and her co-authors have done an outstanding job in highlighting real world examples of how C-commerce can take you to new heights when you're ready to look beyond the walls of your organization and partner with the best." -- Martin Lippert, Vice Chair and Head, Global Technology and Operations, RBC Financial Group "Whether you are an innovator or a forward-looking executive at an industry leader, Collaboration Commerce will be an essential resource for you. Knowledge and reputation flow through existing business relationship networks faster than ever before, which creates opportunities for re-inventing how business gets done in dozens of knowledge-intensive industries." --Konstantin Guericke, LinkedIn Co-Founder "In the past decade, companies achieved tremendous efficiency gains by streamlining their internal processes. Today's forward-thinking companies are using a collaborative commerce focus to achieve even greater efficiencies by optimizing their business networks and relationships beyond the firewall. "Winning with Collaboration Commerce" provides examples of how companies are using collaborative commerce to reach new customers, speed products to market and outperform their competitors." -- Subrah Iyar, CEO, WebEx Communications "This is a good read. The authors allude to a future where information is commoditized, access commands a premium, the information economy is replaced by a collaboration economy and intellectual capital is superceded by relationship capital. That future is happening today." --Antony Brydon, CEO, Visible Path Corporation "Winning, in general, is getting harder and harder as the world becomes flatter. But this book contains many crucial insights into the fundamental changes that are required to master a sustainable edge in this emerging global economy. The book is not just theory. It contains great wisdom on just how important collaboration with partners is becoming and then how to implement a collaborative fabric within and across ecosystems. Yes, the game is changing but with the lenses of collaborative process networks there are new ways to achieve strategic advantage." -- John Seely Brown, Former chief scientist, Xerox Corporation; Co-author, The Only Sustainable Edge "Collaboration is critical to knowledge worker performance. The authors go well beyond the previous injunctions to "play nice together," and identify ways to improve processes and make money through collaborative commerce." -- Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College

• Part 1 The Fundamentals; Chapter 1 C-Commerce Shift; Chapter 2 C-Commerce Drivers and Benefits; Chapter 3 C-Commerce Framework; Part 2 Making It Happen; Chapter 4 The Governance Dimension; Chapter 5 The Strategy Dimension; Chapter 6 The Process Dimension; Chapter 7 The Information Technology Infrastructure Dimension; Chapter 8 The People Dimension; Chapter 9 The Culture and Change Dimension; Chapter 10 The Measurement Dimension; Part 3 The Implementation Path; Chapter 11 C-Commerce; Chapter 12 C-Commerce Quick Review;