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Frank Withey - CIM Coursebook Marketing Fundamentals 07/08, Häftad

Häftad, Engelska, 2007

CIM Coursebook Marketing Fundamentals 07/08

Av Frank Withey

387 kr

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Beskrivning
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Produktinformation
  • Utgivningsdatum: 2007-06-26
  • Mått: 210 x 297 x undefined mm
  • Vikt: 453 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 404
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9780750685467
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Mer om författaren

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

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"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIM

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