Looking Beyond Profit

Peggy Chiu has been an investor, both direct and indirect, in the Hong Kong, Australian and New Zealand share markets for more than 20 years. Her extensive experience working for a funds management company in Australia contributed to her PhD at Massey University where she now teaches strategic governance.

'Peggy has done both the investment world and the academic world a great service through this research in showing that our assumed knowledge of investment behaviour cannot be taken for granted.' David Crowther, Chair, Social Responsibility Research Network; Professor of Corporate Social Responsibility, De Montfort University, UK 'Acknowledgement and acceptance that corporations must behave in a socially responsible manner is rapidly growing across the world. Yet many managers still believe that their first priority is to their company shareholders. Economic concerns remain dominant, in spite of the growth of socially responsible investment companies. This book is timely in that it sheds new light on the ways in which individual shareholders think: Irresponsible behaviour is not acceptable and will not attract investment from this significant group. That fact should encourage managers to look more closely at their environmental and social impacts.' Professor Juliet Roper, Waikato University, New Zealand

• Chapter 1 How Much Do We Know About Ordinary Small Shareholders?; Chapter 2 Values for Oneself and Values for Others; Chapter 3 Dealing with Stakeholders; Chapter 4 The First Strand: Shareholders' Values; Chapter 5 The Second Strand: Qualities of Directors; Chapter 6 The Third Strand: Shareholders' CSR Concerns; Chapter 7 Merging the Three Strands; Chapter 8 Impact of Values; Chapter 9 Debunking the Ordinary-investor Stereotype; Chapter 10 Trends and Developments;