International Satellite Broadcasting in South Asia

Political, Economic and Cultural Implications

Häftad, Engelska, 1998

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Beskrivning

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Produktinformation

Utgivningsdatum:1998-08-20
Mått:136 x 217 x 25 mm
Vikt:440 g
Format:Häftad
Språk:Engelska
Antal sidor:342
Förlag:University Press of America
ISBN:9780761812029

Utforska kategorier

Sociologi och antropologi inom Samhälle och politik

Mer om författaren

Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.

Recensioner i media

This small book. . . marks a significant contribution to the literature on international political communication.

Innehållsförteckning

Chapter 1 Dynamics of Satellite Broadcasting in India and Other AreasChapter 2 History of Television in IndiaChapter 3 The New DoordarshanChapter 4 Responses to Transnational Television in a STAR-struck LandChapter 5 Putting Media Policy in its PlaceChapter 6 The Obligation to Provide a Voice for Small LanguagesChapter 7 Cultural Influence of Indian Cinema on Indian TelevisionChapter 8 Pictures of a Native LandChapter 9 Use of STAR-TV and Doordarshan in IndiaChapter 10 Viewing of Doordarshan by Cable Subscribers in BangaloreChapter 11 IndiaChapter 12 Culture as a "Market Force": Local Consumption of Global TelevisionChapter 13 Cultural Transcendence as an Alternate to Cultural ImperialismChapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia