Gregory J. Privitera, Ph.D., is a Faculty Associate with Arizona State University and an Assistant Professor with Glendale Community College, where he teaches on topics in psychology and oversees laboratory research. Born in Buffalo, NY, and a veteran of the U.S. Marines, Dr. Privitera's work is focused on improving health through diet. His biography was recently published in the prestigious Who's Who of Emerging Leaders in 2007.

• Part 1 PrefacePart 2 Why We Feel Hungry and FullChapter 3 Monitoring CaloriesChapter 4 Storing and Using CaloriesChapter 5 Learning about Hunger and FullnessPart 6 Why Dieting Is So DifficultChapter 7 The Pleasure CentersChapter 8 Innate Likes and DislikesChapter 9 Mere Exposure LearningPart 10 Learning and Diet AcquisitionChapter 11 Flavor Aversion LearningChapter 12 Flavor Reinforcement LearningChapter 13 Sociocultural Factors in EatingPart 14 IndexPart 15 About the Author

Gregory J. Privitera, Ph.D., is a Faculty Associate with Arizona State University and an Assistant Professor with Glendale Community College, where he teaches on topics in psychology and oversees laboratory research. Born in Buffalo, NY, and a veteran of the U.S. Marines, Dr. Privitera's work is focused on improving health through diet. His biography was recently published in the prestigious Who's Who of Emerging Leaders in 2007.

• Part 1 PrefacePart 2 Why We Feel Hungry and FullChapter 3 Monitoring CaloriesChapter 4 Storing and Using CaloriesChapter 5 Learning about Hunger and FullnessPart 6 Why Dieting Is So DifficultChapter 7 The Pleasure CentersChapter 8 Innate Likes and DislikesChapter 9 Mere Exposure LearningPart 10 Learning and Diet AcquisitionChapter 11 Flavor Aversion LearningChapter 12 Flavor Reinforcement LearningChapter 13 Sociocultural Factors in EatingPart 14 IndexPart 15 About the Author

Gregory J. Privitera, Ph.D., is a Faculty Associate with Arizona State University and an Assistant Professor with Glendale Community College, where he teaches on topics in psychology and oversees laboratory research. Born in Buffalo, NY, and a veteran of the U.S. Marines, Dr. Privitera's work is focused on improving health through diet. His biography was recently published in the prestigious Who's Who of Emerging Leaders in 2007.

• Part 1 PrefacePart 2 Why We Feel Hungry and FullChapter 3 Monitoring CaloriesChapter 4 Storing and Using CaloriesChapter 5 Learning about Hunger and FullnessPart 6 Why Dieting Is So DifficultChapter 7 The Pleasure CentersChapter 8 Innate Likes and DislikesChapter 9 Mere Exposure LearningPart 10 Learning and Diet AcquisitionChapter 11 Flavor Aversion LearningChapter 12 Flavor Reinforcement LearningChapter 13 Sociocultural Factors in EatingPart 14 IndexPart 15 About the Author