Moderating Focus Groups

Häftad, Engelska, 1997

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Beskrivning

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Produktinformation

Utgivningsdatum:1997-09-10
Mått:177 x 254 x 8 mm
Vikt:280 g
Format:Häftad
Språk:Engelska
Serie:Focus Group Kit
Antal sidor:136
Upplaga:1
Förlag:SAGE Publications
ISBN:9780761908210

Utforska kategorier

Sociologi inom Samhälle och politik

Mer om författaren

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

Innehållsförteckning

PrefaceAbout This BookGuiding Principles of ModeratingWhat You Need to DoBefore the Focus GroupWhat You Need to DoDuring the Focus GroupSelecting the ModeratorPersonal Qualities of ModeratorsRoles of ModeratorsProblems Encountered by ModeratorsPeople ProblemsAssistant Moderator ResponsibilitiesTaking Notes and Recording the DiscussionThe Rapid Focus GroupRate Yourself - Check Sheets for ModeratingImproving Your Moderating SkillsTeaching Others to Moderate