Advertising in Modern and Postmodern Times

Inbunden, Engelska, 2007

Del i serien Published in association with Theory, Culture & Society

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Beskrivning

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.

Advertising in Modern and Postmodern Times:

provides a comprehensive discussion of the main theories
shows you how real adverts work, together with reproductions of advertising images and copy
demonstrates how advertising constructs subjects
provides an instructive historical overview of advertising
explores the relationship between advertising and industrial capitalism.

Produktinformation

Utgivningsdatum:2007-04-30
Mått:156 x 234 x 18 mm
Vikt:520 g
Format:Inbunden
Språk:Engelska
Serie:Published in association with Theory, Culture & Society
Antal sidor:232
Upplaga:1
Förlag:SAGE Publications
ISBN:9780761941903

Utforska kategorier

Reklam inom Ekonomi och Ledarskap

Recensioner i media

There is much to be praised in the book... This book radicalizes the conventional treatment of the topic by the marketing literature, and for that matter some of the sociology of consumption literature. Ultimately, this book is a valuable addition to the study of time, space and society...the book should appeal to a wide audience within sociology, social psychology, cultural studies, social history and media studies. My hope is that the advertising community,both academic and practical, consumes the text and that it forms part of a disruptive praxis for themSociology

Innehållsförteckning

PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISINGSelling Space in Advertising HistorySelling Time in Advertising HistoryPART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMESAdvertising, Time and the Commodity-FormTime and the Commodity-SignPART THREE: ADVERTISING IN POSTMODERN TIME(S)′Times they are a Changin′′Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern AdvertisingMapping the Subject of Postmodern Advertising TechnologySign of the TimesPostmodern Disruptions in Advertising TimesConclusionGlobalization and the Future of Advertising