Advertising Cultures

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics`Nixon’s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It’s importance lies in it’s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London

• IntroductionPART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSISAdvertising and Commercial CulturePART TWO: COMMERCE AND CREATIVITY`Purveyors of Creativity′Advertising Agencies, Commercial Expertise and Creative JobsDéclassé and Parvenus? The Social and Educational Make-Up of Creative JobsThe Cult of CreativityAdvertising Creatives and the Pursuit of NewnessPART THREE: GENDER, CREATIVITY AND CREATIVE JOBSA Homosocial World? Masculinity, Creativity and Creative JobsBetween MenMasculinity and the Dynamics of Creative PartnershipsPleasure at WorkThe Gender Ambivalences of Work-Based SociabilityConclusion