Readings in Advertising, Society, and Consumer Culture

AvRoxanne Hovland,Joyce M. Wolburg

Inbunden, Engelska, 2007

3 726 kr

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Häftad

894 kr

Beskrivning

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Produktinformation

Utgivningsdatum:2007-11-15
Mått:174 x 246 x undefined mm
Vikt:970 g
Format:Inbunden
Språk:Engelska
Antal sidor:440
Förlag:Taylor & Francis Ltd
ISBN:9780765615442

Utforska kategorier

Affärsetik inom Ekonomi och Ledarskap
Sociala och etiska frågor inom Samhälle och politik
Reklam inom Ekonomi och Ledarskap

Mer om författaren

Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley

Innehållsförteckning

Foreword by Ron Taylor, Introduction, Part 1. Advertising and Consumer Culture: Institutional and Historical Perspectives, Part 2. Advertising and a Consumer Economy, Part 3. Advertising Rights and Responsibilities: Protecting Consumers in a Consumer Culture and a Global Economy, Part 4. Advertising Audiences: The Consumers in a Consumer Culture and the Ethics of Cultural Materialism, Part 5. Appendix: Useful Resources for Consumers and Advertisers in a Consumer Culture, Index, About the Editors

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