Eric E. Haley – författare
Visar alla böcker från författaren Eric E. Haley. Handla med fri frakt och snabb leverans.
5 produkter
Readings in Advertising, Society, and Consumer Culture
Av Roxanne Hovland, Joyce M. Wolburg m. fl.
Inbunden, 2007
3790 kr
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This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to …
Readings in Advertising, Society, and Consumer Culture
Av Roxanne Hovland, Joyce M. Wolburg m. fl.
Häftad, 2007
909 kr
Lägg i varukorg
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to …
Readings in Advertising, Society, and Consumer Culture
Av Eric E. Haley, Joyce M. Wolburg m. fl.
E-bok, 2014
1074 kr
Lägg i varukorg
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to …
Readings in Advertising, Society, and Consumer Culture
Av Eric E. Haley, Joyce M. Wolburg m. fl.
E-bok, 2014
1074 kr
Lägg i varukorg
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to …
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Av Margaret A. Morrison, Eric E. Haley m. fl.
Häftad, 2011
2101 kr
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the …
