Margaret A. Morrison – författare
Visar alla böcker från författaren Margaret A. Morrison. Handla med fri frakt och snabb leverans.
2 produkter
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Av Margaret A. Morrison, Eric E. Haley m. fl.
Häftad, 2011
2101 kr
Lägg i varukorg
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the …
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Av Ronald E. Taylor, Kim Bartel Sheehan m. fl.
E-bok, 2011
1158 kr
Lägg i varukorg
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the …
