Kim Bartel Sheehan – författare
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11 produkter
Advertising Management in a Digital Environment
Text and Cases
Av Larry D. Kelley, Kim Bartel Sheehan
Inbunden, 2021
3154 kr
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Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic …
Advertising Management in a Digital Environment
Text and Cases
Av Larry D. Kelley, Kim Bartel Sheehan
Häftad, 2021
891 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic …
Advertising Management in a Digital Environment
Text and Cases
Av Kim Bartel Sheehan, Larry D. Kelley
E-bok, 2021
1052 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic …
Advertising Management in a Digital Environment
Text and Cases
Av Kim Bartel Sheehan, Larry D. Kelley
E-bok, 2021
1052 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic …
Advertising Media Planning
A Brand Management Approach
Av Donald W. Jugenheimer, David E. Koranda m. fl.
E-bok, 2022
1088 kr
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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Donald W. Jugenheimer, David E. Koranda m. fl.
E-bok, 2022
1088 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelley, Kim Bartel Sheehan m. fl.
Häftad, 2022
895 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelley, Kim Bartel Sheehan m. fl.
Inbunden, 2022
3063 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Controversies in Contemporary Advertising
E-bok, 2013
1109 kr
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and …
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications
Av Ronald E. Taylor, Kim Bartel Sheehan m. fl.
E-bok, 2011
1158 kr
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelly, Donald W. Jugenheimer m. fl.
Inbunden, 2011
2609 kr
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