Larry D. Kelley – författare
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26 produkter
Advertising Management in a Digital Environment
Text and Cases
Av Larry D. Kelley, Kim Bartel Sheehan
Inbunden, 2021
3154 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic …
Advertising Management in a Digital Environment
Text and Cases
Av Larry D. Kelley, Kim Bartel Sheehan
Häftad, 2021
891 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic …
You've screwed up. Now What?!
How to maintain your job and dignity after a major screw up.
Häftad, 2007
133 kr
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You've screwed up. Now What?!
How to maintain your job and dignity after a major screw up.
Inbunden, 2007
219 kr
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Advertising Management
Av Donald W Jugenheimer, Larry D Kelley m. fl.
Häftad, 2009
1071 kr
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This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Cases in Advertising Management
Av Larry D Kelley, Donald W Jugenheimer
Häftad, 2009
1041 kr
Lägg i varukorg
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can …
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
Häftad, 2014
1206 kr
Lägg i varukorg
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms
The New Soviet Legislature and Gorbachev's Political Reforms
Av Robert T. Huber, Larry D Kelley
Inbunden, 1991
764 kr
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This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People's Deputies and the Supreme Soviet, the development of …
Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms
The New Soviet Legislature and Gorbachev's Political Reforms
Av Robert T. Huber, Larry D Kelley
Häftad, 1990
371 kr
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This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People's Deputies and the Supreme Soviet, the development of …
Advertising Management in a Digital Environment
Text and Cases
Av Kim Bartel Sheehan, Larry D. Kelley
E-bok, 2021
1052 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic …
Advertising Management in a Digital Environment
Text and Cases
Av Kim Bartel Sheehan, Larry D. Kelley
E-bok, 2021
1052 kr
Lägg i varukorg
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic …
Advertising Media Planning
A Brand Management Approach
Av Donald W. Jugenheimer, David E. Koranda m. fl.
E-bok, 2022
1088 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Donald W. Jugenheimer, David E. Koranda m. fl.
E-bok, 2022
1088 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelley, Kim Bartel Sheehan m. fl.
Häftad, 2022
895 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelley, Kim Bartel Sheehan m. fl.
Inbunden, 2022
3063 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Management
Av Donald W Jugenheimer, Larry D Kelley m. fl.
Inbunden, 2016
2585 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms
The New Soviet Legislature and Gorbachev''s Political Reforms
Av Larry D Kelley, Robert T. Huber
E-bok, 2016
433 kr
Lägg i varukorg
This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People''s Deputies and the Supreme Soviet, the development …
Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms
The New Soviet Legislature and Gorbachev''s Political Reforms
Av Larry D Kelley, Robert T. Huber
E-bok, 2016
433 kr
Lägg i varukorg
This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People''s Deputies and the Supreme Soviet, the development …
Cases in Advertising Management
Av Donald W Jugenheimer, Larry D Kelley
E-bok, 2014
1231 kr
Lägg i varukorg
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can …
Cases in Advertising Management
Av Donald W Jugenheimer, Larry D Kelley
E-bok, 2014
1231 kr
Lägg i varukorg
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can …
Advertising Management
Av Fogarty Klein Monroe, Larry D Kelley m. fl.
E-bok, 2014
1266 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Advertising Management
Av Fogarty Klein Monroe, Larry D Kelley m. fl.
E-bok, 2014
1266 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
E-bok, 2015
1427 kr
Lägg i varukorg
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
E-bok, 2015
1427 kr
Lägg i varukorg
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
Why Believing in Jesus Is a No-Brainer
Stop Worrying and Live Forever
Häftad, 2021
168 kr
Lägg i varukorg
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
Inbunden, 2015
3110 kr
Tillfälligt slut
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
