Donald W Jugenheimer – författare

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20 produkter

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20 produkter

Advertising Management
AvDonald W Jugenheimer,Larry D Kelleym. fl.
Häftad, Engelska, 2009
1 034 kr
Skickas inom 10-15 vardagar
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Cases in Advertising Management
AvLarry D Kelley,Donald W Jugenheimer
Häftad, Engelska, 2009
962 kr
Skickas inom 10-15 vardagar
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Advertising and Public Relations Research
AvDonald W. Jugenheimer,Larry D. Kelleym. fl.
Häftad, Engelska, 2014
1 106 kr
Skickas inom 10-15 vardagar
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Advertising Media Workbook and Sourcebook
AvLarry Kelley,Kim Sheehanm. fl.
Häftad, Engelska, 2015
1 032 kr
Skickas inom 10-15 vardagar
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Advertising Media Planning
A Brand Management Approach
AvDonald W. Jugenheimer,David E. Korandam. fl.
E-bok
PDF, Engelska, 2022
1 002 kr
Läs direkt efter köp
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan.
This 5th edition has been fully updated to include:
• An emphasis throughout on digital and global media planning
• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media
• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia
• Discussion questions to foster engagement and understanding
A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Advertising Media Planning
A Brand Management Approach
AvDonald W. Jugenheimer,David E. Korandam. fl.
E-bok
Engelska, 2022
1 002 kr
Läs direkt efter köp
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan.
This 5th edition has been fully updated to include:
• An emphasis throughout on digital and global media planning
• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media
• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia
• Discussion questions to foster engagement and understanding
A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Advertising Media Planning
A Brand Management Approach
AvLarry D. Kelley,Kim Bartel Sheehanm. fl.
Häftad, Engelska, 2022
821 kr
Skickas inom 10-15 vardagar
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia• Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Advertising Media Planning
A Brand Management Approach
AvLarry D. Kelley,Kim Bartel Sheehanm. fl.
Inbunden, Engelska, 2022
2 745 kr
Skickas inom 10-15 vardagar
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia• Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Advertising Management
AvDonald W Jugenheimer,Larry D Kelleym. fl.
Inbunden, Engelska, 2016
2 495 kr
Skickas inom 10-15 vardagar
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Media Workbook and Sourcebook
AvLarry Kelley,Kim Sheehanm. fl.
Inbunden, Engelska, 2018
2 495 kr
Skickas inom 10-15 vardagar
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Cases in Advertising Management
AvDonald W Jugenheimer,Larry D Kelley
E-bok
Engelska, 2014
1 140 kr
Läs direkt efter köp
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction (''How to Analyze a Case Study'') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Cases in Advertising Management
AvDonald W Jugenheimer,Larry D Kelley
E-bok
PDF, Engelska, 2014
1 143 kr
Läs direkt efter köp
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction (''How to Analyze a Case Study'') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Advertising Management
AvFogarty Klein Monroe,Larry D Kelleym. fl.
E-bok
Engelska, 2014
1 226 kr
Läs direkt efter köp
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on ''managing yourself'' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management
AvFogarty Klein Monroe,Larry D Kelleym. fl.
E-bok
PDF, Engelska, 2014
1 226 kr
Läs direkt efter köp
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on ''managing yourself'' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Media Workbook and Sourcebook
AvDonald W. Jugenheimer,Kim Sheehanm. fl.
E-bok
Engelska, 2015
1 261 kr
Läs direkt efter köp
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book''s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Advertising Media Workbook and Sourcebook
AvDonald W. Jugenheimer,Kim Sheehanm. fl.
E-bok
PDF, Engelska, 2015
1 261 kr
Läs direkt efter köp
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book''s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.
Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Advertising and Public Relations Research
AvDonald W. Jugenheimer,Larry D. Kelleym. fl.
E-bok
Engelska, 2015
1 312 kr
Läs direkt efter köp
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Advertising and Public Relations Research
AvDonald W. Jugenheimer,Larry D. Kelleym. fl.
E-bok
PDF, Engelska, 2015
1 270 kr
Läs direkt efter köp
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Advertising Media Planning
A Brand Management Approach
AvLarry D. Kelly,Donald W. Jugenheimerm. fl.
Inbunden, Engelska, 2011
2 504 kr
Tillfälligt slut
Advertising Media Planning: A Brand Management Approach
AvLarry D. Kelly,Donald W. Jugenheimer
Häftad, Engelska
1 126 kr
Tillfälligt slut

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Donald W Jugenheimer – författare

Advertising Management

Cases in Advertising Management

Advertising and Public Relations Research

Advertising Media Workbook and Sourcebook

Advertising Media Planning

Advertising Media Planning

Advertising Media Planning

Advertising Media Planning

Advertising Management

Advertising Media Workbook and Sourcebook

Cases in Advertising Management

Cases in Advertising Management

Advertising Management

Advertising Management

Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook

Advertising and Public Relations Research

Advertising and Public Relations Research

Advertising Media Planning

Advertising Media Planning: A Brand Management Approach

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