Donald W Jugenheimer – författare
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21 produkter
Advertising Management
Av Donald W Jugenheimer, Larry D Kelley m. fl.
Häftad, 2009
1071 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Cases in Advertising Management
Av Larry D Kelley, Donald W Jugenheimer
Häftad, 2009
1041 kr
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"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can …
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
Häftad, 2014
1206 kr
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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
Advertising Media Workbook and Sourcebook
Av Larry Kelley, Kim Sheehan m. fl.
Häftad, 2015
1069 kr
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This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising …
Advertising Media Planning
A Brand Management Approach
Av Donald W. Jugenheimer, David E. Koranda m. fl.
E-bok, 2022
1088 kr
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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Donald W. Jugenheimer, David E. Koranda m. fl.
E-bok, 2022
1088 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelley, Kim Bartel Sheehan m. fl.
Häftad, 2022
895 kr
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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelley, Kim Bartel Sheehan m. fl.
Inbunden, 2022
3063 kr
Lägg i varukorg
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four …
Advertising Management
Av Donald W Jugenheimer, Larry D Kelley m. fl.
Inbunden, 2016
2585 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Advertising Media Workbook and Sourcebook
Av Larry Kelley, Kim Sheehan m. fl.
Inbunden, 2018
2585 kr
Lägg i varukorg
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising …
Cases in Advertising Management
Av Donald W Jugenheimer, Larry D Kelley
E-bok, 2014
1231 kr
Lägg i varukorg
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can …
Cases in Advertising Management
Av Donald W Jugenheimer, Larry D Kelley
E-bok, 2014
1231 kr
Lägg i varukorg
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can …
Advertising Management
Av Fogarty Klein Monroe, Larry D Kelley m. fl.
E-bok, 2014
1266 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Advertising Management
Av Fogarty Klein Monroe, Larry D Kelley m. fl.
E-bok, 2014
1266 kr
Lägg i varukorg
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising …
Advertising Media Workbook and Sourcebook
Av Donald W. Jugenheimer, Kim Sheehan m. fl.
E-bok, 2015
1302 kr
Lägg i varukorg
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book''s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising …
Advertising Media Workbook and Sourcebook
Av Donald W. Jugenheimer, Kim Sheehan m. fl.
E-bok, 2015
1302 kr
Lägg i varukorg
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book''s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising …
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
E-bok, 2015
1427 kr
Lägg i varukorg
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
E-bok, 2015
1427 kr
Lägg i varukorg
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
Advertising Media Planning
A Brand Management Approach
Av Larry D. Kelly, Donald W. Jugenheimer m. fl.
Inbunden, 2011
2609 kr
Tillfälligt slut
Advertising Media Planning: A Brand Management Approach
Av Larry D. Kelly, Donald W. Jugenheimer
Häftad
1171 kr
Tillfälligt slut
Advertising and Public Relations Research
Av Donald W. Jugenheimer, Larry D. Kelley m. fl.
Inbunden, 2015
3110 kr
Tillfälligt slut
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by …
