The late Richard W. Fatherley, was a production director and air personality at KXOK in St. Louis, and later was program director of WHB in Kansas City. David T. MacFarland is the author of three other books on radio programming practices. He lives in Manhattan, Kansas.

“exceptionally well written and informative...a fascinating and informative read that is strongly recommended”—Midwest Book Review; “well-researched”—Association for Recorded Sound Collections Journal; “a comprehensive guide to everything you could possibly wonder about the history of audio broadcasting a most prominent escape route as the Golden Age ebbed. It supplies a lot we didn’t know about the Top 40 craze that swept America in the 50s and 60s”—Metropolitan Washington Old Time Radio Club Newsletter.

• Table of ContentsDedicationAcknowledgmentsviiiForeword by Deane JohnsonForeword by Bud ConnellPreface by David T. MacFarlandOne • From Stowaways to Society, from Beer to BroadcastingTwo • The Incubator: KOWH, OmahaThree • Forty Favorites in the Big Easy: WTIX, New OrleansFour • Building the Flagship: WHB, Kansas CityFive • Signals from the Frozen North, the F.C.C. and the Sunny South: WDGY and WQAMSix • Programming Conventions I: Learning the BasicsSeven • Programming Conventions II: Tarnishing the Top 40, and Touting “Talk”Eight • The Air War in Oklahoma City: KOMA VS. WKYNine • The Last Hurrah: KXOK, St. LouisTen • Elements of the Storz Station “Sound”Eleven • Four Sages at Four StagesTwelve • The Decline, Sale and Legacy of Storz Broadcasting Appendix: A Storz Broadcasting Timeline by Bud ConnellChapter NotesA Bibliographic NoteIndex

The late Richard W. Fatherley, was a production director and air personality at KXOK in St. Louis, and later was program director of WHB in Kansas City. David T. MacFarland is the author of three other books on radio programming practices. He lives in Manhattan, Kansas.

“exceptionally well written and informative...a fascinating and informative read that is strongly recommended”—Midwest Book Review; “well-researched”—Association for Recorded Sound Collections Journal; “a comprehensive guide to everything you could possibly wonder about the history of audio broadcasting a most prominent escape route as the Golden Age ebbed. It supplies a lot we didn’t know about the Top 40 craze that swept America in the 50s and 60s”—Metropolitan Washington Old Time Radio Club Newsletter.

• Table of ContentsDedicationAcknowledgmentsviiiForeword by Deane JohnsonForeword by Bud ConnellPreface by David T. MacFarlandOne • From Stowaways to Society, from Beer to BroadcastingTwo • The Incubator: KOWH, OmahaThree • Forty Favorites in the Big Easy: WTIX, New OrleansFour • Building the Flagship: WHB, Kansas CityFive • Signals from the Frozen North, the F.C.C. and the Sunny South: WDGY and WQAMSix • Programming Conventions I: Learning the BasicsSeven • Programming Conventions II: Tarnishing the Top 40, and Touting “Talk”Eight • The Air War in Oklahoma City: KOMA VS. WKYNine • The Last Hurrah: KXOK, St. LouisTen • Elements of the Storz Station “Sound”Eleven • Four Sages at Four StagesTwelve • The Decline, Sale and Legacy of Storz Broadcasting Appendix: A Storz Broadcasting Timeline by Bud ConnellChapter NotesA Bibliographic NoteIndex

The late Richard W. Fatherley, was a production director and air personality at KXOK in St. Louis, and later was program director of WHB in Kansas City. David T. MacFarland is the author of three other books on radio programming practices. He lives in Manhattan, Kansas.

“exceptionally well written and informative...a fascinating and informative read that is strongly recommended”—Midwest Book Review; “well-researched”—Association for Recorded Sound Collections Journal; “a comprehensive guide to everything you could possibly wonder about the history of audio broadcasting a most prominent escape route as the Golden Age ebbed. It supplies a lot we didn’t know about the Top 40 craze that swept America in the 50s and 60s”—Metropolitan Washington Old Time Radio Club Newsletter.

• Table of ContentsDedicationAcknowledgmentsviiiForeword by Deane JohnsonForeword by Bud ConnellPreface by David T. MacFarlandOne • From Stowaways to Society, from Beer to BroadcastingTwo • The Incubator: KOWH, OmahaThree • Forty Favorites in the Big Easy: WTIX, New OrleansFour • Building the Flagship: WHB, Kansas CityFive • Signals from the Frozen North, the F.C.C. and the Sunny South: WDGY and WQAMSix • Programming Conventions I: Learning the BasicsSeven • Programming Conventions II: Tarnishing the Top 40, and Touting “Talk”Eight • The Air War in Oklahoma City: KOMA VS. WKYNine • The Last Hurrah: KXOK, St. LouisTen • Elements of the Storz Station “Sound”Eleven • Four Sages at Four StagesTwelve • The Decline, Sale and Legacy of Storz Broadcasting Appendix: A Storz Broadcasting Timeline by Bud ConnellChapter NotesA Bibliographic NoteIndex