Bokus
Michael Cusumano, Costas Markides - Strategic Thinking for the Next Economy, Häftad

Häftad, Engelska, 2001

Strategic Thinking for the Next Economy

Av Michael Cusumano, Costas Markides

Del 1 i serien MIT Sloan Management Review Series

276 kr

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Beskrivning
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
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MICHAEL CUSUMANO is the Sloan Management Review Distinguished Professor at MIT's Sloan School of Management and a noted competitive strategy specialist. CONSTANTINOS MARKIDES is professor of strategic and international management and chairman of the strategy department at the London Business School.

Recensioner i media

"...as a readable guide to the state of cutting edge thinking...this book can be recommended both for students and practitioners of business strategy." (Pathways, Oct-Dec. 2001) "…comprehensive and authoritative." (Journal of Operational Research Society, July 2007)

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