Cultural Tourism

The Partnership Between Tourism and Cultural Heritage Management

Inbunden, Engelska, 2002

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Beskrivning

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism:cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the assetThough tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products.Now translated into simplified Chinese.

Produktinformation

Utgivningsdatum:2002-03-13
Mått:156 x 216 x 24 mm
Vikt:680 g
Format:Inbunden
Språk:Engelska
Antal sidor:280
Förlag:Taylor & Francis Inc
ISBN:9780789011053

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Innehållsförteckning

ContentsPreface Acknowledgments Chapter 1. Introduction Defining Cultural Tourism Conceptualizing Cultural Tourism--A Thematic Approach The Key Issue: Linking Cultural Heritage Management and Tourism Management Chapter 2. Challenges in Achieving Sustainable Cultural Tourism Introduction Culture and Tourism--Collaborators or Competitors? The Independent Evolution of Tourism and Cultural Heritage Seven Possible Relationships Between Tourism and Cultural Heritage Management The Consequences The Solution? Chapter 3. How Tourism Works Introduction The Nature of Tourism Attractions Drive Tourism Factors Influencing Visitation Levels Tourist Behavior Cultural Tourism Conclusion Chapter 4. Cultural Heritage Management Introduction Core Concepts Cultural Heritage Management and Tourism Negative and Positive Impacts of Tourism Conclusion Chapter 5. Tangible Heritage Introduction Process-Driven Conservation of Tangible Cultural Heritage The Scope of Tangible Heritage Assets Cultural Significance of Heritage Assets Authenticity Tourism, Authenticity, and Commodification Visitor Accessibility to Tangible Heritage Assets Consultation As an Important Element of the Management Process Chapter 6. Intangible Heritage and Its Management Introduction Recognition of Intangible Cultural Heritage Management Intangible Heritage Assets--Management and Tourism Issues Authenticity and Cultural Space Tourism and Changes to Intangible Heritage Culturally Appropriate and Sustainable Use of Assets Stakeholder Consultation in Setting Management Priorities Chapter 7. Cultural Tourism Products--A Regional Perspective Introduction Products Benefits of Adopting a Marketing Approach to Product Development Hierarchy of Attractions Developing Cultural Tourism Attractions Conclusions Chapter 8. Commodification, Environmental Bubbles, and Cultural Tourism Products Introduction Consumption--Strangeness versus Familiarity and the Environmental Bubble Creating Cultural Tourism Products or Attractions Tactics Conclusions Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology Introduction Who Are Cultural Tourists? A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists Five Types of Cultural Tourists Testing the Model: Hong Kong As a Case Study Implications for Cultural Tourism Chapter 10. Gatekeepers Introduction Using Cultural and Heritage Assets to Brand a Destination The Role of Gatekeepers in Conveying Messages Effect of Many Gatekeepers on the Message Passed to the Tourist Chapter 11. Assessment Introduction Assessing the Tourism Potential of Assets Considering the Wider Context Understanding the Asset in Its Setting Asset Specific Issues: “Place” and Cultural Spaces Stakeholder and Consultation Issues People, Skills, and Financial Resources Conclusions Chapter 12. Asset Auditing and Planning Introduction An Audit Model An Audit Procedure Testing the Procedure--Hong Kong Planning Chapter 13. Marketing Introduction Marketing As a Management Tool Unique Features of Marketing in Cultural Tourism Thinking Strategically Sustainable Competitive Advantages Role of Research Putting It Together--The Marketing Plan The Four Ps--The Marketing Mix Conclusions Chapter 14. Presentation and Management of Heritage Assets Introduction Reinvestment of Revenue in Conservation As One Benefit of Tourism Fees and Levies Raised at the Source Epilogue References Index