Häftad, Engelska, 2006

Aquaculture Marketing Handbook

Av Carole R. Engle, Kwamena K. Quagrainie

1906 kr

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Beskrivning

Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Produktinformation

Utgivningsdatum: 2006-04-04
Mått: 178 x 255 x 20 mm
Vikt: 644 g
Format: Häftad
Språk: Engelska
Antal sidor: 292
Förlag: John Wiley and Sons Ltd
ISBN: 9780813816043

Utforska kategorier

Agronomi och lantbruk

Mer om författaren

Carole R. Engle, PhD., is Professor, Director of the Aquaculture/Fisheries Center and Chairperson of the Department of Aquaculture and Fisheries at the University of Arkansas at Pine Bluff.Kwamena Quagrainie, Ph.D., is Aquaculture Marketing Director in the Department of Agricultural Economics at Purdue University.

Recensioner i media

"This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture." "There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly." Aquaculture Magazine May/June 2006 p. 63"This concise handbook covering the topic of aquaculture marketing is long overdue."Aquaculture International "The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions."Aquaculture Europe "Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing…A pleasant surprise." Ausmarine

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