Successful Local Broadcast Sales

Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.Successful Local Broadcast Sales gives you the tools you need to:get appointmentswrite great proposals and presentationssell against other media like newspapers and the Internetovercome rate resistanceclose sales without alienating their clientscreate genius creative without being a creative geniuscalculate ROI for the client’s advertising dollarland long-term contracts with local businessesnegotiate more effectivelyHonest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.