Global Capital, Local Culture
Transnational Media Corporations in China
AvAnthony Y.H. Fung,Toby Miller
Häftad, Engelska, 2008
Del 16 i serien Popular Culture and Everyday Life
375 kr
Tillfälligt slut
Fler format och utgåvor
Beskrivning
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.