James Annesley is Lecturer in American Literature at Newcastle University, UK.

"'a thoughtful account of what happens to a nation's fiction when elements of that nation, via a neo-liberal hegemony, presume to project American values to the last corners of the earth.' Richard Godden, Professor of American Literature, University of Sussex '...the work is true to the double meaning of its title, and presents interesting and exciting reading of both the mythology and cultural production of global consumer society.' Aliza Atik, The Rockly Mountain Review of Language and Literature"

• Acknowledgements; 1. Introduction: Culture Incorporated; 2. Cash rules everything around me; 3. Branding, Consumption and Identity; 4. The Fictions of Globalization; 5. Pure shores; 6. Migrating Globalization; Notes; Bibliography; Filmography; Discography; Index.

James Annesley is Lecturer in American Literature at Newcastle University, UK.

"'a thoughtful account of what happens to a nation's fiction when elements of that nation, via a neo-liberal hegemony, presume to project American values to the last corners of the earth.' Richard Godden, Professor of American Literature, University of Sussex '...the work is true to the double meaning of its title, and presents interesting and exciting reading of both the mythology and cultural production of global consumer society.' Aliza Atik, The Rockly Mountain Review of Language and Literature"

• Acknowledgements; 1. Introduction: Culture Incorporated; 2. Cash rules everything around me; 3. Branding, Consumption and Identity; 4. The Fictions of Globalization; 5. Pure shores; 6. Migrating Globalization; Notes; Bibliography; Filmography; Discography; Index.