Multimodal Discourse Analysis

Dr Kay O'Halloran is Associate Professor in the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive & Digital Media Institute (IMI) at the National University of Singapore, Singapore.

"...innovative, illustrative, exploratory and challenging.... The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning.... A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues." -Linguist List, 16.314, 2/1/05

• Introduction; Secton 1 - Three Dimensional Material Objects in Space; 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole; 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibtion in Singapore - Alfred Pang Kah Meng; 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias; Section 2 - Electronic Media and Film; 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry; 5. Visual Semiosis in Film - Kay L. O'Halloran; 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew; Section 3 - Print Media; 7. The Construal of ideational Meaning in Print Advertisements; 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling; 9. Multimodality in a Biology Textbook - Libo Guo