Marketer's Guide To Successful Package Design

Inbunden, Engelska, 1998

956 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging. -- Terry T. Schwartz Director of Packaging and Creative Services Kraft Foods, Inc. "This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject. -- Nick Meyer Brosske, Meyer & Ruf GmbH Dusseldorf, Germany "Herb Meyers has been both visionary and innovator in the field of package design. . . . This new book will be must reading for all consumer package marketers. -- Peter Brinkman Vice President, Marketing Maxell Corporation of America "The authors communicate their vast knowledge on how to achieve successful packaging design in an informative and extremely practical way, clearly linking the strategic marketing issues with effective design solutions." -- Christine Drake President International Design Management (London) "The book we have been waiting for! One that gives the keys to joining the marketing way of thinking to the design way of thinking. Nobody could have done it better than Meyers and Lubliner. -- Gerard Caron President Carre Noir (Paris) "The Marketer's Guide to Successful Package Design makes the critical link between the marketing sense that creates brand identity and the design sense that makes products stand out on the shelves and drives sales volume." -- Brian W.E. Weston Vice President Marketing Morton International

Produktinformation

Utgivningsdatum:1998-05-16
Mått:188 x 261 x 25 mm
Vikt:730 g
Format:Inbunden
Språk:Engelska
Antal sidor:272
Förlag:McGraw-Hill Education
ISBN:9780844234380

Utforska kategorier

Designböcker inom Kultur
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Innehållsförteckning

1. The Package Is the Product 2. Package Design: More than a Pretty Picture 3. The Strategic Role of Package Design 4. Taking the Bumps Out of the Road 5. Selecting the Designer 6. Preparing for the Race 7. Creative Development: Where the Rubber Meets the Road 8. Consumer Research: Navigating the Category 9. Store Brand Packaging: Friend or Foe? 10. Package Design for Special Markets 11. The Technology of Packaging 12. Packaging and the Law 13. Staying on Target Long-Term 14. Where Do We Go from Here?

Du kanske också är intresserad av

10% rabatt på allt

Exit Adventskalender - Julens magi (SE)

Exit

499 kr

Creative Children, Imaginative Teaching

Florence Beetlestone

E-bok

1998

326 kr

Women of the Twelfth Century, Eve and the Church

Georges Duby

Häftad, 1998

188 kr

Emotional Unavailability

Bryn Collins

Häftad, 1998

350 kr

Research Methods For Nurses And The Caring Professions

Roger Sapsford, Pamela Abbott

E-bok

1998

421 kr

Strip-Built Sea Kayak: Three Rugged, Beautiful Boats You Can Build

Nick Schade

Häftad, 1998

354 kr

Women of the Twelfth Century, Eve and the Church

Georges Duby

Inbunden, 1998

562 kr

Destructive Turfgrass Insects

Daniel A. Potter

Inbunden, 1998

1 632 kr

Workers' Revolt in Canada, 1917-1925

Craig Heron

Häftad, 1998

450 kr

Research Methods For Nurses And The Caring Professions 2/E

Pamela Abbott, Roger Sapsford

Häftad, 1998

434 kr

Marketer's Guide To Successful Package Design

AvHerbert Meyers,Murray J. Lubliner

Inbunden, Engelska, 1998

956 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

Produktinformation

Utgivningsdatum:1998-05-16
Mått:188 x 261 x 25 mm
Vikt:730 g
Format:Inbunden
Språk:Engelska
Antal sidor:272
Förlag:McGraw-Hill Education
ISBN:9780844234380

Utforska kategorier

Designböcker inom Kultur
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Innehållsförteckning

1. The Package Is the Product 2. Package Design: More than a Pretty Picture 3. The Strategic Role of Package Design 4. Taking the Bumps Out of the Road 5. Selecting the Designer 6. Preparing for the Race 7. Creative Development: Where the Rubber Meets the Road 8. Consumer Research: Navigating the Category 9. Store Brand Packaging: Friend or Foe? 10. Package Design for Special Markets 11. The Technology of Packaging 12. Packaging and the Law 13. Staying on Target Long-Term 14. Where Do We Go from Here?