Unauthorized Guide to Doing Business the Richard Branson Way

Des Dearlove is co founder of the media content, concepts and consulting firm Suntop Media.  He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy+Business. Suntop Media’s Thought Leader Interview series is syndicated to publications in more than 25 countries.Des is an author or co-author of numerous books. They include Generation Entrepreneur (shortlisted for the WH Smith Book Prize), Gravy Training, and Firestarters!   Des is an editor of the bestselling Financial Times Handbook of Management, now in its the third edition.

• Acknowledgements. Richard Branson Revisited...The Life and Times of Richard Branson.One: Pick on Someone Bigger Than You.Two: Do the Hippy, Hippy Shake.Three: Haggle: Everything’s Negotiable.Four: Make Work Fun.Five: Do Right by Your Brand.Six: Smile for the Cameras.Seven: Don’t Lead Sheep, Herd Cats.Eight: Move Faster Than a Speeding Bullet.Nine: Size Does Matter.Ten: Never Lose the Common Touch.How to Build a Brand the Richard Branson Way. Last Word.Notes.Index.