How to Win

Rob Yeung (Ph.D.) is a psychologist, business speaker, management author, TV presenter and Director at Talentspace, a leadership consulting firm. He helps people to achieve their potential.Rob has a B.Sc. in psychology from University of Bristol and a Ph.D. in psychology from King's College London, University of London. He is a chartered psychologist and Associate Fellow of the British Psychological Society. His clients through Talentspace include Goldman Sachs, BBC, Bartle Bogle Hegarty, KPMG, British Airways, Baker Tilly, Eversheds, HSBC (as well as lots of much smaller businesses). He also worked for two years at a top tier consulting firm The Boston Consulting Group.He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times.

• About the Author ixAcknowledgements xiIntroduction 11 Developing a Winning Outlook 92 Winning the Argument 353 Winning the Pitch 754 Winning the Job 1175 Winning the Race 161Conclusions: Onwards, Upwards and Over to You 209Notes 227Index 235