rcus /f Alfred /i A. /r ed. fman /f Allen /i M. /r ed. m /f David /i R. /r ed.

• Introduction: The Pursuit of Corporate Advantage and the Quest for Social Legitimacy by Alfred A. Marcus, Allen M. Kaufman, and David R. Beam I: Strategies for Corporate Advantage Competition and Cooperation: New Trends in Issue Identification and Management at Monsanto and Gulf by Stephen E. Littlejohn The Political Pursuit of Competitive Advantage: What Business Can Gain from Government by Jeffrey Gale and Rogene A. Buchholz Corporate Strategies for Political Action: A Rational Model by David B. Yoffie The Evolution of Political Strategies During the 1980 Superfund Debate by John F. Mahon and James E. Post II: Strategies for Social Legitimacy Social Legitimacy and Strategic Issues Management at General Motors by Thomas G. Marx Collective Versus Individual Lobbying: How Business Ends up the Loser by Ian Maitland Choices Among Encompassing Organizations: Business and the Budget Deficit by Curtis M. Grimm and John M. Holcomb Business Fragmentation and Solidarity: An Analysis of PAC Donations in the 1980 and 1982 Elections by Allen M. Kaufman and Marvin Karson The Retreat from Partisanship: Why the Dog Didn't Bark in the 1984 Election by Theodore J. Eismeier and Philip H. Pollock III: Corporate Advantage: Operational Issues Management Systems for Enhancing the Productivity of Public Affairs at Clorox by John C. Cassidy and J. Phillip Halstead The Issue Manager as Public Opinion and Policy Analyst by Betsy Sigman and Kathryn McDonald Cognitive and Group Biases in Issues Management: What You Don't Know Can Hurt You by Barbara G. Gray and Robin G. Allen IV. Legitimacy: Operational Issues Positioning the Company in Society: Implementing a Public Affairs Strategy at Champion by Robert Colodzin Constituency Building as a Political Strategy in the Petroleum Industry by Barry D. Baysinger, Gerald D. Keim, and Carl P. Zeithaml Anti-Competitive Campaigns by Big Business in the Pre-World War II Period by Marvin N. Olasky IV: The Public Affairs Function in the 1980s The Changing Role of the Public Affairs Function: Perspectives form Industry--A Symposium The Continued Viability of the Public Affairs Function by Alfred A. Marcus and Mark S. Irion Cooperative Approaches to Business-Government Relations by John W. Bagby, Steven L. Wartick, and John M. Stevens Conclusion: How Business Manages Politics--An Interpretative Essay by Allen M. Kaufman, Alfred A. Marcus, with Larry Zacharias Index

rcus /f Alfred /i A. /r ed. fman /f Allen /i M. /r ed. m /f David /i R. /r ed.

• Introduction: The Pursuit of Corporate Advantage and the Quest for Social Legitimacy by Alfred A. Marcus, Allen M. Kaufman, and David R. Beam I: Strategies for Corporate Advantage Competition and Cooperation: New Trends in Issue Identification and Management at Monsanto and Gulf by Stephen E. Littlejohn The Political Pursuit of Competitive Advantage: What Business Can Gain from Government by Jeffrey Gale and Rogene A. Buchholz Corporate Strategies for Political Action: A Rational Model by David B. Yoffie The Evolution of Political Strategies During the 1980 Superfund Debate by John F. Mahon and James E. Post II: Strategies for Social Legitimacy Social Legitimacy and Strategic Issues Management at General Motors by Thomas G. Marx Collective Versus Individual Lobbying: How Business Ends up the Loser by Ian Maitland Choices Among Encompassing Organizations: Business and the Budget Deficit by Curtis M. Grimm and John M. Holcomb Business Fragmentation and Solidarity: An Analysis of PAC Donations in the 1980 and 1982 Elections by Allen M. Kaufman and Marvin Karson The Retreat from Partisanship: Why the Dog Didn't Bark in the 1984 Election by Theodore J. Eismeier and Philip H. Pollock III: Corporate Advantage: Operational Issues Management Systems for Enhancing the Productivity of Public Affairs at Clorox by John C. Cassidy and J. Phillip Halstead The Issue Manager as Public Opinion and Policy Analyst by Betsy Sigman and Kathryn McDonald Cognitive and Group Biases in Issues Management: What You Don't Know Can Hurt You by Barbara G. Gray and Robin G. Allen IV. Legitimacy: Operational Issues Positioning the Company in Society: Implementing a Public Affairs Strategy at Champion by Robert Colodzin Constituency Building as a Political Strategy in the Petroleum Industry by Barry D. Baysinger, Gerald D. Keim, and Carl P. Zeithaml Anti-Competitive Campaigns by Big Business in the Pre-World War II Period by Marvin N. Olasky IV: The Public Affairs Function in the 1980s The Changing Role of the Public Affairs Function: Perspectives form Industry--A Symposium The Continued Viability of the Public Affairs Function by Alfred A. Marcus and Mark S. Irion Cooperative Approaches to Business-Government Relations by John W. Bagby, Steven L. Wartick, and John M. Stevens Conclusion: How Business Manages Politics--An Interpretative Essay by Allen M. Kaufman, Alfred A. Marcus, with Larry Zacharias Index

rcus /f Alfred /i A. /r ed. fman /f Allen /i M. /r ed. m /f David /i R. /r ed.

• Introduction: The Pursuit of Corporate Advantage and the Quest for Social Legitimacy by Alfred A. Marcus, Allen M. Kaufman, and David R. Beam I: Strategies for Corporate Advantage Competition and Cooperation: New Trends in Issue Identification and Management at Monsanto and Gulf by Stephen E. Littlejohn The Political Pursuit of Competitive Advantage: What Business Can Gain from Government by Jeffrey Gale and Rogene A. Buchholz Corporate Strategies for Political Action: A Rational Model by David B. Yoffie The Evolution of Political Strategies During the 1980 Superfund Debate by John F. Mahon and James E. Post II: Strategies for Social Legitimacy Social Legitimacy and Strategic Issues Management at General Motors by Thomas G. Marx Collective Versus Individual Lobbying: How Business Ends up the Loser by Ian Maitland Choices Among Encompassing Organizations: Business and the Budget Deficit by Curtis M. Grimm and John M. Holcomb Business Fragmentation and Solidarity: An Analysis of PAC Donations in the 1980 and 1982 Elections by Allen M. Kaufman and Marvin Karson The Retreat from Partisanship: Why the Dog Didn't Bark in the 1984 Election by Theodore J. Eismeier and Philip H. Pollock III: Corporate Advantage: Operational Issues Management Systems for Enhancing the Productivity of Public Affairs at Clorox by John C. Cassidy and J. Phillip Halstead The Issue Manager as Public Opinion and Policy Analyst by Betsy Sigman and Kathryn McDonald Cognitive and Group Biases in Issues Management: What You Don't Know Can Hurt You by Barbara G. Gray and Robin G. Allen IV. Legitimacy: Operational Issues Positioning the Company in Society: Implementing a Public Affairs Strategy at Champion by Robert Colodzin Constituency Building as a Political Strategy in the Petroleum Industry by Barry D. Baysinger, Gerald D. Keim, and Carl P. Zeithaml Anti-Competitive Campaigns by Big Business in the Pre-World War II Period by Marvin N. Olasky IV: The Public Affairs Function in the 1980s The Changing Role of the Public Affairs Function: Perspectives form Industry--A Symposium The Continued Viability of the Public Affairs Function by Alfred A. Marcus and Mark S. Irion Cooperative Approaches to Business-Government Relations by John W. Bagby, Steven L. Wartick, and John M. Stevens Conclusion: How Business Manages Politics--An Interpretative Essay by Allen M. Kaufman, Alfred A. Marcus, with Larry Zacharias Index