DICK BERRY directs the executive program in marketing at the University of Wisconsin's Management Institute.

• Preface Part I: Getting Started in Forecasting Forecasting for Results What the Data Tell You Looking for Forecasting Relationships Getting Started in Forecasting Part II: Computer Forecasting Techniques Making the Forecast Managing the Forecast How the Linear Regression Process Works Part III: Making the Forecast Managing the Sales Forecasting Process Forecasting the Effects of Promotional Effort In Search of an Accurate Forecast Part IV: Managerial Support for Forecasting Managerial Guidance in the Forecasting Process The Management Planning and Forecasting Process Part V: Forecasting the Future Forecasting the Future Business Situation Epilogue Glossary References and Reading Index

DICK BERRY directs the executive program in marketing at the University of Wisconsin's Management Institute.

• Preface Part I: Getting Started in Forecasting Forecasting for Results What the Data Tell You Looking for Forecasting Relationships Getting Started in Forecasting Part II: Computer Forecasting Techniques Making the Forecast Managing the Forecast How the Linear Regression Process Works Part III: Making the Forecast Managing the Sales Forecasting Process Forecasting the Effects of Promotional Effort In Search of an Accurate Forecast Part IV: Managerial Support for Forecasting Managerial Guidance in the Forecasting Process The Management Planning and Forecasting Process Part V: Forecasting the Future Forecasting the Future Business Situation Epilogue Glossary References and Reading Index