FAHRI KARAKAYA is Associate Professor of Marketing and Director of the MBA program at University of Massachussetts, Dartmouth. He has published in the Journal of Marketing and other journals and presented scholarly papers at numerous national conferences. Prior to joining academia, he held several marketing management positions.MICHAEL J. STAHL is Associate Dean for Research and External Affairs in the College of Business Administration at the University of Tennessee in Knoxville. In the early 1970s, he was the program manager on the design and development of a communications satellite. He has published over thirty journal articles and several management books, including the Quorum book Competing Globally Through Customer Value (1991).

• Preface Dynamics of Market Entry Barriers Barriers to Entry and Market Entry Decisions in Consumer and Industrial Markets Barriers to Entry in International Markets Product Life Cycle and Market Entry Barriers Barriers to Market Exit and Market Exit Decisions Managerial Consensus and Market Entry Strategy Profitability and Barriers to Entry Creating and Overcoming Barriers to Entry Conclusions Appendix A: Market Entry Simulation Exercise Appendix B: Market Entry Simulation for Entry into International Markets Selected Bibliography Index

FAHRI KARAKAYA is Associate Professor of Marketing and Director of the MBA program at University of Massachussetts, Dartmouth. He has published in the Journal of Marketing and other journals and presented scholarly papers at numerous national conferences. Prior to joining academia, he held several marketing management positions.MICHAEL J. STAHL is Associate Dean for Research and External Affairs in the College of Business Administration at the University of Tennessee in Knoxville. In the early 1970s, he was the program manager on the design and development of a communications satellite. He has published over thirty journal articles and several management books, including the Quorum book Competing Globally Through Customer Value (1991).

• Preface Dynamics of Market Entry Barriers Barriers to Entry and Market Entry Decisions in Consumer and Industrial Markets Barriers to Entry in International Markets Product Life Cycle and Market Entry Barriers Barriers to Market Exit and Market Exit Decisions Managerial Consensus and Market Entry Strategy Profitability and Barriers to Entry Creating and Overcoming Barriers to Entry Conclusions Appendix A: Market Entry Simulation Exercise Appendix B: Market Entry Simulation for Entry into International Markets Selected Bibliography Index

FAHRI KARAKAYA is Associate Professor of Marketing and Director of the MBA program at University of Massachussetts, Dartmouth. He has published in the Journal of Marketing and other journals and presented scholarly papers at numerous national conferences. Prior to joining academia, he held several marketing management positions.MICHAEL J. STAHL is Associate Dean for Research and External Affairs in the College of Business Administration at the University of Tennessee in Knoxville. In the early 1970s, he was the program manager on the design and development of a communications satellite. He has published over thirty journal articles and several management books, including the Quorum book Competing Globally Through Customer Value (1991).

• Preface Dynamics of Market Entry Barriers Barriers to Entry and Market Entry Decisions in Consumer and Industrial Markets Barriers to Entry in International Markets Product Life Cycle and Market Entry Barriers Barriers to Market Exit and Market Exit Decisions Managerial Consensus and Market Entry Strategy Profitability and Barriers to Entry Creating and Overcoming Barriers to Entry Conclusions Appendix A: Market Entry Simulation Exercise Appendix B: Market Entry Simulation for Entry into International Markets Selected Bibliography Index