Guide to Financial Public Relations

Larry Chambers is the financial service industry’s #1 writing and media coach. His unique approach involves coaching members of the industry to write and place their own material. His clients have been published by major publishing houses—including Irwin, McGraw-Hill, Random House, Times Mirror, Dow Jones, and John Wiley and Sons—as well as featured in major national trade magazines. Chambers is a former long-time member of the same audience he addresses. After attending the University of Utah, where he received bachelor’s and master’s degrees and was elected to the Phi Kappa Phi honor society, he joined E.F. Hutton. At E.F. Hutton, he gained experience in managed money consulting for over 500 private and institutional accounts, including pension and profit sharing plans, foundations, state retirement funds, and university endowments. He achieved an outstanding track record and was named one of the top 20 brokers out of more than 5,000, and received numerous awards and acknowledgments. Now a full-time writer, Chambers has authored, contributed to, and ghostwritten over six hundred investment articles, and is on the advisory board for the Journal o f Investing, an Institutional Investor publication. Larry Chambers PO Box 1810 Ojai, CA 93024 phone: 805 640-0888 Lchamb007@aol.com

• Building Your Publicity Program. Writing a Publishable Article. Writing an Investment Book. The Circle of Publicity Affairs. Conclusion. Appendix I - Marketing Studies. Appendix II - Media Study: Pros and Cons. Appendix III - Sample Client Letters. Glossary. Suggested Resources. Index.