Jeffrey Gitomer's Little Gold Book of YES! Attitude: New Edition, Updated & Revised

Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world-renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman. AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and the 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.

“...Gitomer has earned his bragging rights. The Charlotte, N.C., writer has had four consecutive books on the Wall Street Journal business best-seller list, beginning with Little Red Book of Selling, which has appeared on the list for an impressive 102 weeks and has moved more than 400,000 copies. The latest, Little Gold Book of Yes! Attitude, a pastiche of self-help homilies, just hit No. l.”- NY Times - February 19, 2007

• Table of ContentsELEMENT ONEInsight to Your Inside Attitude, 20ELEMENT TWOAttitude Self Awareness, 56ELEMENT THREEAttitude Actions, 90ELEMENT FOURAttitude Attributes, 122ELEMENT FIVEAttitude Achievement, 144ELEMENT FIVE point FIVEAttitude Fulfillment, 180 Expanded Table of ContentsThe subtle difference between a positive attitude and a YES! Attitude, 4CAUTION: Attitude is hokey, 5How to benefit from this book, 6Watch out for the AHA!, 7Got attitude?, 8How many attitude lessons and courses have you had?, 9THIS BOOK CANNOT, 12THIS BOOK CAN, 13I promise, 14 ELEMENT ONE INSIGHT TO YOUR INSIDE ATTITUDEHow important is positive attitude to success?, 21Where does positive attitude come from?, 22The YES! Factor, 23There is nothing new about attitude…except yours, 24What is a positive attitude?, 26Introducing the most important person in the world, 28Thought dedication. You decide what to think, and how to react, 32Positive attitude is ATTRACTIVE and CONTAGIOUS, 36Everyone is born happy, but it takes years to figure that out, 38Do you have a positive attitude?, 40Attitude self-test, 41Attitude scorecard, 46How positive is your attitude?, 48How’d you like your results?, 49Negative occurrences block positive and creative thought, 51The bridge between positive and negative, 53 ELEMENT TWO ATTITUDE SELF AWARENESSThink about it in terms of your personal wisdom, 57Be aware of the senses that can affect your attitude, 58I know that! versus How good am I at that?, 60Reading is fundamental to attitude self-awareness, 62Breaking YES! Attitude down, in order to build yours up!, 66What determines effective communication and customer service?, 70The plot thickens, 71In business, how is attitude related to hunger?, 73In business, here’s how your attitude is related to your success, 74Missing two footers?, 76Think again, 79How do negative thoughts and feelings affect you?, 80What makes attitude go (stay) bad?, 81Real-world attitude busters, 82Attitude busters have two elements: things and people, 83Positive things and YES! things that BUST attitude busters, 84The 3.5 attitude awareness elements that lead you to action, 86 ELEMENT THREE ATTITUDE ACTIONSActions you can take right now, 91An attitude-action lesson you can begin to use the minute you read it, 92Want to start making an attitude change? Take attitude actions, 96What does the local news have to do with success? Nothing!, 100It’s about time!, 104Watch your world change, 105The daily dose of attitude, 106How can I be more positive with my children, my spouse, at home, at work?, 107Bust the attitude busters, 110Wanna start on YOUR path to positive attitude?, 112Wanna continue on the path to YES! Attitude, 1133.5 principles that lead to success, wealth, and YES! Attitude, 114Building belief. Your belief…, 118What do I need to do to build a stronger belief system…, 120The shortest goal lesson of your life, 121 ELEMENT FOUR ATTITUDE ATTRIBUTESThink about your BEST qualities, 123Rate your YES! Attitude attributes. A self-evaluation, 124A word about philosophy and why it’s good, 127The Great Jim Rohn says…, 129Here’s what other philosophers have to say…, 130The sales and life philosophy of Jeffrey Gitomer…, 131Your environments and your associations, 132The “three you’re crazy” rule. Who does it apply to?, 134What’s so funny? Everything!, 139Lead with a smile, 142 ELEMENT FIVE ATTITUDE ACHIEVEMENTThe formula for YES! Attitude achievement, 145The attitude formula, 146Attitude disciplines and attitude achievement actions, 148Attitude is reflected in your response toevents and your responses to people, 150Thinking about your problems, 152Ultimate attitude achievement action, 154Drain your brain at the end of each day, 155Adding YES! to your positive attitude, 161Now you know the secret of YES! What are you going to do about it?, 163Understanding your WHY: The attribute of discovery, 164Understanding your WHEN: The attribute of starting today, 165Understanding your HOW: The attribute of starting with your best thoughts, 166Understanding your YES!: The attribute of achievement, 167Morgan spills a YES!, 168Is there a turning point? Is there a beginning point?, 169How I got my attitude. Fake it till you make it: myth or must?, 170How to maintain your attitude, 176Let me take attitude maintenance deeper, 177The fifteen-minute first thing in the morning YES! Attitude drill, 178All students of attitude need renewal, 179 ELEMENT FIVE point FIVE ATTITUDE FULFILLMENTThere’s a BIG difference between success and fulfillment, 181What kind of freedom can a YES! Attitude bring?, 184Come on, Billy. Walk to Mommy!, 186There IS a Santa Claus!, 187Just before you take your last breath, spend your last nickel, 190Your YES! Attitude is permission…, 191Gitomer’s affirmations of YES! Attitude success, 192On choosing happiness. What’s your choice?, 194The rule of every day, 198Attitude…pass it on, 200Attitude library bibliography, 203Hey, I said, “GET OVER IT!”, 204An attitude of gratitude, 206Other titles by Jeffrey Gitomer, 211Turn the Little Gold Book into your GOLD!, 212