Dariusz Wojtaszyn is Professor of Modern History and Head of the Centre for Research on the History of German and European Sport of the Willy Brandt Center for German and European Studies at the University of Wroclaw, Poland.Daniel Fitzpatrick is Lecturer in Politics and International Relations at Aston University in Birmingham, UK, and a co-convenor of the Political Studies Association (PSA) Sport and Politics specialist group.Roland Benedikter is Co-Head of the Center for Advanced Studies of Eurac Research Bozen/Bolzano, Italy, UNESCO Chair in Interdisciplinary Anticipation and Global-Local Transformation and Board Member, International Political Science Association IPSA, Section RC03 – European Unification.

• Introduction: The Political Economy of Football DANIEL FITZPATRICK, DARIUSZ WOJTASZYN AND ROLAND BENEDIKTERPART ICONTEMPORARY THEMES IN THE POLITICAL ECONOMY OF EUROPEAN FOOTBALL 1 Club Football and Economic Dynamism in European Regions ROBERT GASQUEZ MENDOZA AND DAVID CASTELLS-QUINTANA2 The Winner-Takes-All Character of European Football’s ‘Superstar Economics’ and the Limited Impact of Financial Fair Play HENK ERIK MEIER3 Key Drivers of Advertising and Brand Communication in Professional Sport: 360-Degree Communication JAROSŁAW KOŃCZAK AND JOHAN REWILAK4 The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions ROLAND BENEDIKTERPART IITHE POLITICAL ECONOMY OF FOOTBALL IN CENTRAL AND EASTERN EUROPE 5 Women’s Football in Central and Eastern Europe: Between Ideology, Politics and EconomicsDARIUSZ WOJTASZYN, ROLAND BENEDIKTER AND TOMASZ SAHAJ6 Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism BOGDAN POPA AND POMPILIU-NICOLAE CONSTANTIN7 Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State JAROSŁAW KOŃCZAK8 The Corruption Scandal in Polish Football: ‘It Was Impossible to Be Honest’ ROBERT TOMANKIEWICZ AND KRZYSZTOF GRZESZCZAK9 Alternative Concepts for the Development of a Football Club in East Germany DARIUSZ WOJTASZYN10 Branding the Game: An Energy Drink Company’s Take on Football SIEGFRIED GÖLLNER11 Orban’s Big Football Reform: Wings or Shackles? ZSOLT HAVRAN AND ZOLTÁN JANDÓ

Dariusz Wojtaszyn is Professor of Modern History and Head of the Centre for Research on the History of German and European Sport of the Willy Brandt Center for German and European Studies at the University of Wroclaw, Poland.Daniel Fitzpatrick is Lecturer in Politics and International Relations at Aston University in Birmingham, UK, and a co-convenor of the Political Studies Association (PSA) Sport and Politics specialist group.Roland Benedikter is Co-Head of the Center for Advanced Studies of Eurac Research Bozen/Bolzano, Italy, UNESCO Chair in Interdisciplinary Anticipation and Global-Local Transformation and Board Member, International Political Science Association IPSA, Section RC03 – European Unification.

• Introduction: The Political Economy of Football DANIEL FITZPATRICK, DARIUSZ WOJTASZYN AND ROLAND BENEDIKTERPART ICONTEMPORARY THEMES IN THE POLITICAL ECONOMY OF EUROPEAN FOOTBALL 1 Club Football and Economic Dynamism in European Regions ROBERT GASQUEZ MENDOZA AND DAVID CASTELLS-QUINTANA2 The Winner-Takes-All Character of European Football’s ‘Superstar Economics’ and the Limited Impact of Financial Fair Play HENK ERIK MEIER3 Key Drivers of Advertising and Brand Communication in Professional Sport: 360-Degree Communication JAROSŁAW KOŃCZAK AND JOHAN REWILAK4 The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions ROLAND BENEDIKTERPART IITHE POLITICAL ECONOMY OF FOOTBALL IN CENTRAL AND EASTERN EUROPE 5 Women’s Football in Central and Eastern Europe: Between Ideology, Politics and EconomicsDARIUSZ WOJTASZYN, ROLAND BENEDIKTER AND TOMASZ SAHAJ6 Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism BOGDAN POPA AND POMPILIU-NICOLAE CONSTANTIN7 Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State JAROSŁAW KOŃCZAK8 The Corruption Scandal in Polish Football: ‘It Was Impossible to Be Honest’ ROBERT TOMANKIEWICZ AND KRZYSZTOF GRZESZCZAK9 Alternative Concepts for the Development of a Football Club in East Germany DARIUSZ WOJTASZYN10 Branding the Game: An Energy Drink Company’s Take on Football SIEGFRIED GÖLLNER11 Orban’s Big Football Reform: Wings or Shackles? ZSOLT HAVRAN AND ZOLTÁN JANDÓ

Dariusz Wojtaszyn is Professor of Modern History and Head of the Centre for Research on the History of German and European Sport of the Willy Brandt Center for German and European Studies at the University of Wroclaw, Poland.Daniel Fitzpatrick is Lecturer in Politics and International Relations at Aston University in Birmingham, UK, and a co-convenor of the Political Studies Association (PSA) Sport and Politics specialist group.Roland Benedikter is Co-Head of the Center for Advanced Studies of Eurac Research Bozen/Bolzano, Italy, UNESCO Chair in Interdisciplinary Anticipation and Global-Local Transformation and Board Member, International Political Science Association IPSA, Section RC03 – European Unification.

• Introduction: The Political Economy of Football DANIEL FITZPATRICK, DARIUSZ WOJTASZYN AND ROLAND BENEDIKTERPART ICONTEMPORARY THEMES IN THE POLITICAL ECONOMY OF EUROPEAN FOOTBALL 1 Club Football and Economic Dynamism in European Regions ROBERT GASQUEZ MENDOZA AND DAVID CASTELLS-QUINTANA2 The Winner-Takes-All Character of European Football’s ‘Superstar Economics’ and the Limited Impact of Financial Fair Play HENK ERIK MEIER3 Key Drivers of Advertising and Brand Communication in Professional Sport: 360-Degree Communication JAROSŁAW KOŃCZAK AND JOHAN REWILAK4 The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions ROLAND BENEDIKTERPART IITHE POLITICAL ECONOMY OF FOOTBALL IN CENTRAL AND EASTERN EUROPE 5 Women’s Football in Central and Eastern Europe: Between Ideology, Politics and EconomicsDARIUSZ WOJTASZYN, ROLAND BENEDIKTER AND TOMASZ SAHAJ6 Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism BOGDAN POPA AND POMPILIU-NICOLAE CONSTANTIN7 Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State JAROSŁAW KOŃCZAK8 The Corruption Scandal in Polish Football: ‘It Was Impossible to Be Honest’ ROBERT TOMANKIEWICZ AND KRZYSZTOF GRZESZCZAK9 Alternative Concepts for the Development of a Football Club in East Germany DARIUSZ WOJTASZYN10 Branding the Game: An Energy Drink Company’s Take on Football SIEGFRIED GÖLLNER11 Orban’s Big Football Reform: Wings or Shackles? ZSOLT HAVRAN AND ZOLTÁN JANDÓ