Paul M. Pedersen is Professor of Sport Management in the School of Public Health at Indiana University Bloomington, USA. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen’s primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel. A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published over a dozen books and more than 125 articles. Founder and editor-in-chief of the International Journal of Sport Communication, he serves on the editorial board of seven journals.

• Introduction, Part I: Theoretical and Conceptual Aspects of Sport Communication, 1. Theories in Sport Communication Research, 2. Research Methods in Sport Communication: A Broadening of the Field, 3. Critical Discourse Analysis in Sport Communication, 4. Reflections on Sports in the Media as Seen from a Play and Game Perspective: In a Different Game?, 5. The Rhetoric of Sport, 6. The Storytelling Scheme and System of the Sports Media Complex: Behind the Story, 7. Sport as a Communication System, 8. Social Media and Sport Communication: Theoretical Beginnings, Current Assessments, and Future Directions, 9. Intercultural, Cross-Cultural and Trans-Cultural Sport Communication, 10. Exploring Concepts and Empirical Evidence of Enjoyment in Mediated Sports, Part II: Mediated Aspects of Sport Communication, 11. Chronicling Sport Culture, Branding Sport Media Institutions: The Television Sports Documentary from Broadcast to Cable to Streaming, 12. What the Olympic Games Communicates to the World: Understanding the Biggest Show in Media, 13. Live Sports Productions Philosophies, 14. Sports Reporting and Journalistic Principles, 15. Sport on Short-form Video, 16. Changes in the Social Media Landscape, 17. Research Methods in Social Media Sport Communication Scholarship, 18. Media Coverage of International Sport, 19. International Perspectives on the State of Print Sport Media, Part III: Sociological Aspects of Sport Communication, 20. Gender and Sexualities in Sport Media, 21. Anti-Racism in Sport Communication, 22. Youth Sport, Identity, and Media: The Centrality of Youth Sport and the Student-Athlete Paradox, 23. Communication, Sport, and Family Interactions, 24. Media Coverage of Athletes with Disabilities, 25. Feminist Theories and Sport Communication: Understanding Media Representations of Women’s Sport, 26. Sport, Celebrity, and the Media, 27. Gendered Sport Communication: Criticism, Diversity and Change in Complex Modernity, 28. Women in Sports Journalism: Making Sense of the Field’s Ongoing Gender Disparity, Part IV: Organizational, Technological, and Managerial Aspects of Sport Communication, 29. Communication within Sports Teams, 30. The Disruptive Power of AI in Sport and Entertainment, 31. The Intersection of Technology, Media, and Sport: Conceptualizing Digital Sport, 32. The Business of Sports Broadcasting, 33. Sport, Analytics, and the Number as a Communication Medium, 34. Advocacy, Activism, and Social Justice in Sport Communication, 35. Gender, Branding, and Promotional Content: The Empowerment Myth, 36. Training Sports Officials’ Communication: From a Toolbox of Skills to Adapting Appropriately to Audience and Situation, 37. Stadium Performances as Communication Endeavors, 38. Sports Gambling and the Media: Communicating the Odds

Paul M. Pedersen is Professor of Sport Management in the School of Public Health at Indiana University Bloomington, USA. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen’s primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel. A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published over a dozen books and more than 125 articles. Founder and editor-in-chief of the International Journal of Sport Communication, he serves on the editorial board of seven journals.

• Introduction, Part I: Theoretical and Conceptual Aspects of Sport Communication, 1. Theories in Sport Communication Research, 2. Research Methods in Sport Communication: A Broadening of the Field, 3. Critical Discourse Analysis in Sport Communication, 4. Reflections on Sports in the Media as Seen from a Play and Game Perspective: In a Different Game?, 5. The Rhetoric of Sport, 6. The Storytelling Scheme and System of the Sports Media Complex: Behind the Story, 7. Sport as a Communication System, 8. Social Media and Sport Communication: Theoretical Beginnings, Current Assessments, and Future Directions, 9. Intercultural, Cross-Cultural and Trans-Cultural Sport Communication, 10. Exploring Concepts and Empirical Evidence of Enjoyment in Mediated Sports, Part II: Mediated Aspects of Sport Communication, 11. Chronicling Sport Culture, Branding Sport Media Institutions: The Television Sports Documentary from Broadcast to Cable to Streaming, 12. What the Olympic Games Communicates to the World: Understanding the Biggest Show in Media, 13. Live Sports Productions Philosophies, 14. Sports Reporting and Journalistic Principles, 15. Sport on Short-form Video, 16. Changes in the Social Media Landscape, 17. Research Methods in Social Media Sport Communication Scholarship, 18. Media Coverage of International Sport, 19. International Perspectives on the State of Print Sport Media, Part III: Sociological Aspects of Sport Communication, 20. Gender and Sexualities in Sport Media, 21. Anti-Racism in Sport Communication, 22. Youth Sport, Identity, and Media: The Centrality of Youth Sport and the Student-Athlete Paradox, 23. Communication, Sport, and Family Interactions, 24. Media Coverage of Athletes with Disabilities, 25. Feminist Theories and Sport Communication: Understanding Media Representations of Women’s Sport, 26. Sport, Celebrity, and the Media, 27. Gendered Sport Communication: Criticism, Diversity and Change in Complex Modernity, 28. Women in Sports Journalism: Making Sense of the Field’s Ongoing Gender Disparity, Part IV: Organizational, Technological, and Managerial Aspects of Sport Communication, 29. Communication within Sports Teams, 30. The Disruptive Power of AI in Sport and Entertainment, 31. The Intersection of Technology, Media, and Sport: Conceptualizing Digital Sport, 32. The Business of Sports Broadcasting, 33. Sport, Analytics, and the Number as a Communication Medium, 34. Advocacy, Activism, and Social Justice in Sport Communication, 35. Gender, Branding, and Promotional Content: The Empowerment Myth, 36. Training Sports Officials’ Communication: From a Toolbox of Skills to Adapting Appropriately to Audience and Situation, 37. Stadium Performances as Communication Endeavors, 38. Sports Gambling and the Media: Communicating the Odds

Paul M. Pedersen is Professor of Sport Management in the School of Public Health at Indiana University Bloomington, USA. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen’s primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel. A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published over a dozen books and more than 125 articles. Founder and editor-in-chief of the International Journal of Sport Communication, he serves on the editorial board of seven journals.

• Introduction, Part I: Theoretical and Conceptual Aspects of Sport Communication, 1. Theories in Sport Communication Research, 2. Research Methods in Sport Communication: A Broadening of the Field, 3. Critical Discourse Analysis in Sport Communication, 4. Reflections on Sports in the Media as Seen from a Play and Game Perspective: In a Different Game?, 5. The Rhetoric of Sport, 6. The Storytelling Scheme and System of the Sports Media Complex: Behind the Story, 7. Sport as a Communication System, 8. Social Media and Sport Communication: Theoretical Beginnings, Current Assessments, and Future Directions, 9. Intercultural, Cross-Cultural and Trans-Cultural Sport Communication, 10. Exploring Concepts and Empirical Evidence of Enjoyment in Mediated Sports, Part II: Mediated Aspects of Sport Communication, 11. Chronicling Sport Culture, Branding Sport Media Institutions: The Television Sports Documentary from Broadcast to Cable to Streaming, 12. What the Olympic Games Communicates to the World: Understanding the Biggest Show in Media, 13. Live Sports Productions Philosophies, 14. Sports Reporting and Journalistic Principles, 15. Sport on Short-form Video, 16. Changes in the Social Media Landscape, 17. Research Methods in Social Media Sport Communication Scholarship, 18. Media Coverage of International Sport, 19. International Perspectives on the State of Print Sport Media, Part III: Sociological Aspects of Sport Communication, 20. Gender and Sexualities in Sport Media, 21. Anti-Racism in Sport Communication, 22. Youth Sport, Identity, and Media: The Centrality of Youth Sport and the Student-Athlete Paradox, 23. Communication, Sport, and Family Interactions, 24. Media Coverage of Athletes with Disabilities, 25. Feminist Theories and Sport Communication: Understanding Media Representations of Women’s Sport, 26. Sport, Celebrity, and the Media, 27. Gendered Sport Communication: Criticism, Diversity and Change in Complex Modernity, 28. Women in Sports Journalism: Making Sense of the Field’s Ongoing Gender Disparity, Part IV: Organizational, Technological, and Managerial Aspects of Sport Communication, 29. Communication within Sports Teams, 30. The Disruptive Power of AI in Sport and Entertainment, 31. The Intersection of Technology, Media, and Sport: Conceptualizing Digital Sport, 32. The Business of Sports Broadcasting, 33. Sport, Analytics, and the Number as a Communication Medium, 34. Advocacy, Activism, and Social Justice in Sport Communication, 35. Gender, Branding, and Promotional Content: The Empowerment Myth, 36. Training Sports Officials’ Communication: From a Toolbox of Skills to Adapting Appropriately to Audience and Situation, 37. Stadium Performances as Communication Endeavors, 38. Sports Gambling and the Media: Communicating the Odds