Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, she began her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.

• Sport marketing’s past, present and future: An introduction to contemporary issues in sports marketing 1. Brand consistency and coherency at the London 2012 Olympic Games 2. Sponsorship programmes and corruption in sport: management responses to a growing threat 3. Social media and sports: driving fan engagement with football clubs on Facebook 4. There goes my hero again: sport scandal frequency and social identity driven response 5. Exploring value co-creation in Fan Fests: the role of fans 6. The influence of sport sponsorship on brand equity and purchase behavior 7. Role of the stadium in the value enhancement process of a rugby union match

Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, she began her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.

• Sport marketing’s past, present and future: An introduction to contemporary issues in sports marketing 1. Brand consistency and coherency at the London 2012 Olympic Games 2. Sponsorship programmes and corruption in sport: management responses to a growing threat 3. Social media and sports: driving fan engagement with football clubs on Facebook 4. There goes my hero again: sport scandal frequency and social identity driven response 5. Exploring value co-creation in Fan Fests: the role of fans 6. The influence of sport sponsorship on brand equity and purchase behavior 7. Role of the stadium in the value enhancement process of a rugby union match

Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, she began her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.

• Sport marketing’s past, present and future: An introduction to contemporary issues in sports marketing 1. Brand consistency and coherency at the London 2012 Olympic Games 2. Sponsorship programmes and corruption in sport: management responses to a growing threat 3. Social media and sports: driving fan engagement with football clubs on Facebook 4. There goes my hero again: sport scandal frequency and social identity driven response 5. Exploring value co-creation in Fan Fests: the role of fans 6. The influence of sport sponsorship on brand equity and purchase behavior 7. Role of the stadium in the value enhancement process of a rugby union match