Product Portfolio Management for Performance

Rajat K. Baisya is Professor and Head of the Department of Management Studies at Indian Institute of Technology, Delhi (retired). He served as Visiting Professor at Ecole Nationale des Ponts (ENPC) International Business School, Paris, National Polytechnical University (NPU) Xian, China and Faculty of Logistics, University of Maribor, Slovenia. He served on the board of large public Sector Undertakings and Multinationls. He is internationally well-known Business consultants and a Fellow of many global professional bodies like International Council of Management Consuting Institute (ICMCI, USA) and World Academy of Productivity Sciences, Canada). He has also held senior positions in large corporations and multinationals including as President & CEO of Emami Group of Companies, Vice President of Reckitt Benckiser, General Manager (Projects) of Escorts Ltd, General Manager—Corporate Planning of United Breweries Group among many others.James E. Burke, founder of DeepDive Foresight, brings expertise in business early warning, long-range planning, innovation, and business portfolio growth. A former U.S. Air Force missile and airborne operations officer, he held roles in tech acquisition and on the DoD Joint Staff, retiring as a Colonel. He later consulted for commercial and Federal clients and teamed on large scale proposals. Jim led the DC World Futures Society, chaired multiple nonprofits, and is a member of the Association of Professional Futurists.

Effectively managing products and services fosters innovation, Baisya and Burke provide PPM fundamentals, review frameworks like Ansoff’s and BCG Matrix, and explore ESG criteria, the OODA loop and AI's impact. Tailor a flexible PPM approach with this essential guide to navigate dynamic markets, sustaining competitive advantage. Anticipate trends proactively with foresight initiatives, preparing for future opportunities and risks. This strategic resource is indispensable for aligning your portfolio with market demands and strategic objectives.—Dr. Alex Bennet, Professor, IKI-SEA Bangkok University, Director, Mountain Quest Institute Research Center, USA; Former Chief Knowledge Officer, US Department of the NavyThe book introduces PPM for both products or services. It examines existing models and practices along with the importance of AI and ESG. Innovation management as a process, foresight initiatives, rationalizing Portfolio for critical decision making and finally, aligning PPM with corporate strategy are very appropriately addressed. I strongly believe that the book will be very useful for business decision makers, business planners, product managers, corporate strategy managers and venture capitalists. It is very promising and appropriate for the times. —Ravi Chidambar, CEO, Tata AutoComp System Limited (TACO)In times of volatility, uncertainty, and accelerating change, Baisya and Burke present a clear, discipline-enforcing framework for Product and Services Portfolio Management (PPM). Their practical approach blends the best of innovation, situational awareness and change management. The resulting models deliver the promise of incisive foresight and performance maturity. This book offers the tools to build a broad-based context to improve business performance. I appreciate its academic rigor and clarity of business recommendations.—Thomas Meylan, Ph.D., Director of Science Programs, RASM ObservatoryThis book is a breakthrough in product portfolio management. Authors Baisya and Burke creatively build on conventional portfolio tools and metrics to address the key drivers of innovation and performance in complex environments. By integrating the OODA loop, change management, and strategic foresight, the book offers a practical and visionary framework for navigating portfolio uncertainty. As someone who guides individuals and organizations to discover opportunity in transformation and chaos utilizing systems thinking, Jungian psychology and complexity science frameworks, I recognize the deep value of their approach. As futurists, the authors highlight the value of Kairos—the pivotal moment when change is not only possible but necessary. For leaders ready to evolve their portfolios into engines of adaptive, sustainable growth, this is more than a valuable guide—it’s a catalyst.—Cynthia Cavalli, Ph.D., Executive Coach and former Systems Engineer, Boeing Corp

• List of Figures. List of Tables. Foreword. Preface. Acknowledgements. Abbreviations. Introduction 1. Imperatives: The enduring qualities of PPM in an everchanging world 2. Existing Models and Practices of Product Portfolio Management 3. Importance and Implications of ESG in Portfolio Management Decisions 4. Innovation Management to Develop Product Portfolios 5. Foresight Initiative for Portfolio Management 6. Rationalizing the Product Portfolio for Critical Management Decisions 7. Change Management for Portfolio Performance 8. Strategic Fusion: Aligning Corporate Strategy and Product Portfolios for Market Advantages 9. Implications of Artificial Intelligence for Product Portfolio Management 10. Product Portfolio Performance Measurement and Maturity 11. Conclusions and Key Lessons. Bibliography. Index.