Innovations in Architecture, Design, Business, Society, Language and Literature

V. Selvam is a senior academic and administrator currently serving as Professor (Higher Academic Grade) and Dean of the School of Social Sciences and Languages (SSL) at Vellore Institute of Technology, Vellore. He plays a key leadership role in guiding interdisciplinary education and research across areas such as commerce, social sciences, languages, and humanities. Dr. Selvam is recognized for his administrative experience and commitment to fostering interdisciplinary learning environments, encouraging research, and promoting academic initiatives that address contemporary societal and global challenges.Sharmila Jagadisan is a Professor at the School of Architecture, Vellore Institute of Technology, with over 18 years of teaching and research experience in architecture, urban design, and planning. She holds a PhD in Planning from the University of Auckland, an MCP from IIT Kharagpur, a B.Arch.from the University of Madras, and an MBA in Logistics and Supply Chain. Her academic interests include community planning, human settlements, urban and rural planning, housing, and sustainable urban design. She has received multiple faculty research awards and international grants, and has published extensively in Scopus-indexed journals, books, and book chapters, while mentoring numerous student-led research projects. Dr. Sharmila Jagadisan has served in key academic leadership roles, coordinated research, dissertations, internships, and accreditation activities, and has presented papers at international conferences across Europe and Asia. She is a Registered Architect (COA,India), a Fellow of the Indian Institute of Architects, and a member of the World Society for Ekistics, actively contributing to global discourse on sustainable cities and built environments.N.L. Balasudarsun is an experienced management educator with over 20 years of international teaching and six years in industry roles. Currently, he is Academic Director and Senior Lecturer at Academies Australasia College, Singapore, and has held leadership positions at TMC Academy, Singapore, and PSG Institute of Management, India. Holding a PhD in Management from Bharathiar University, his expertise includes marketing management, consumer behavior, and strategic management. He has authored 45 research papers, 10 book chapters, and the book Fundamentals of Digital Marketing. Fluent in English, Tamil, and Telugu, he excels in activity-based learning methodologies.Rameshkumar Subramanian, Professor of Financial Administration at the Central University of Punjab, Bathinda, has over 17 years of teaching experience and expertise in banking, finance, and financial literacy. Holding a PhD from Madurai Kamaraj University, he has published 15 Scopus-indexed papers, six book chapters, and two edited books. His research focuses on financial literacy and digital banking, with projects funded by ICSSR. A recipient of the NEFE Travel Scholarship (2025) and Bharat Jyothi Award (2015), he has presented at 37 conferences and serves as a reviewer for reputed journals.

• Section 1: Emerging Perspectives in Language and Literature 1. Visualizing the Fat Body: Graphic Narrative, Embodied Shame, and Feminist Reclamation in My Body in Pieces 2. Institutionalising Memory, Contesting History: Analysing the Punnapra-Vayalar Memorial as a Site of Selective Collective Identity 3. In the Shadows of Power: Reading Trauma through Grid-Group Theory in The Good Muslim 4. Silhouettes in the Spotlight: The Crisis of Authenticity in a Hyper-Visible World in Egan’s Look at Me 5. Tracing Eco-Consciousness in Indian Epics through Digital Lenses: A Bibliometric Approach 6. An Exploration of Spatial Representation on the Tribal Society through Mamang Dai’s Select Work 7. Decolonial Visual Storytelling and Gendered Trauma: Partition Narratives in South Asian Cinema 8. Reconstructing Tribal Tattooing as Gendered Roles of Performativity: Fading Future of Inking 9. Ghosts in the Machine: Palimpsestic Realities in Digital Storytelling and Algorithmic Narratives 10. The ‘Postwomen’ in A Diary in the Age of Water 11. “Womb Trouble”: Chronic Pain, Somatic and Cultural Idioms in Upton Sinclair’s The Jungle 12. The Element of Cultural Memory in Hari Kunzru’s Transmission 13. The Case of Indianized 'Boy Crisis' and Resilient Masculinities in Contemporary Indian English Picture Books 14. Climatic Health Perspectives in a Fire Story: A Graphic Memoir (2019) 15. Beyond Boundaries: The Tides of Love and Liberation in 'Chemmeen' and 'Breaking Ties' 16. Memory, Space and Narrative: An Analysis of Kishkindha Kaandam 17. Harnessing Naturalistic Intelligence for Effective ELT 18. PersonaMix: Tanglish Threat or Talent? SES Influence and Tamil Retention among Gen Z 19. Between Faith and Visibility: Muslim Women’s Autobiographical Practices on Social Media in India 20. Deciphering the Disillusionment of Feminine Dietary Defiance by Starving Patriarchy in Han Kang’s The Vegetarian 21. Disabled Woman and the Struggle to Exist: Perspectives on Sanjay Leela Bhansali’s Black 22. Representation of Cultural Trauma and Identity Crisis in Bangladeshi-American Diasporic Writer Rahad Abir’s Bengal Hound: A Novel 23. The Unseen Scars: War, Displacement, and Healing Through the Life of Bhanumati in the Mahabharata 24. The Echo of What Did Not Happen: Silent Traumas in Modern American Memoir 25. Visualizing Liminality: Graphic Storytelling and Aesthetics of Ma in Japanese Graphic Narrative 26. Margins that Speak: Gendered Subalternity and Dalit Women’s Resistance in The Prisons We Broke 27. Phantom Potency: Deconstructing the Politics of Erectile Dysfunction in Post-2010 Malayalam Cinema 28. An Intersectional Study of Disabled Subjectivity: Visual Resistance and Narrative Agency in Contemporary Indian Documentary Cinema 29. Disposable Lives: A Critical Study of Organ Trafficking and Biopolitical Control in Indian Films 30. Psychological magnitudes instigated by traumas of refugeeism: A study of Melissa Fleming’s A Hope More Powerful Than the Sea 31. Did You Read or Did the Bot Read? Understanding AI-Assisted Learning Habits among Undergraduates 32. The Decamp and Defence of Selective Attention on Social Media traced in William Landay’s Defending Jacob 33. Cinematic Clues and Predictive Minds: A Study on Foreshadowing Interpretation by Humans and AI 34. Culturally Responsive Task-Based Language Teaching to Improve English Comprehension of Learners from Model Tribal School, Amarkantak: A Quasi-Experimental Study 35. Transgender Identity and Cultural Resistance in Manjamma Jogathi’s Memoir from Manjunath to Manjamma 36. Liquid Fear and Fragmented Psyches in the Select Narratives of Dalpat Chauhan’s Fear and Other Stories 37. Connecting Mind and Language: A Cognitive-Psychological Investigation of Memory and Understanding 38. Traces That Remain: Caste Consciousness and Christ Archetype in Goutam Mandal’s “God’s Garden” 39. Silenced by Desire: Tracing Toxic Masculinity, Emotional Disability, and Disappearance in Yoko Ogawa’s Hotel Iris 40. Teaching English in the Digital Era: Exploration of AI Integration and Pedagogical Shifts 41. Conflating Boundaries: Envisaging the Cyborg World in Paolo Bacigalupi’s The Windup Girl 42. High Place as Gothic Archetype: A Northrop Frye Reading of Decay and Ruin in Mexican Gothic 43. Writing the Wound: Displacement and Recovery in the Literature of Herta Müller 44. Unravelling the Apocalypse: A Reading of Bhramayugam and I am Legend 45. A Study of Eco-Space and Media-Memory in Barbara Kingsolver’s Novel Flight Behaviour 46. Lexical Choices in Translation: A Scoping Review of Theories, Models, and Frameworks 47. Metamorphosis of Selves in Anita Nair’s The Betterman 48. Decentring the Human: AI’s Self-Reflective Narrative in The Day A Computer Writes A Novel 49. Professional Mobility and Women’s Empowerment: A Study of the Life Narratives of Justice Anna Chandy and Justice Fathima Beevi 50. From Displacement to Hope: The Symbolic Voyage of Noah’s Ark, the Slave Ship, and the Gospel Ship in Negro Spirituals 51. Configuring the Cyborg Mother: Exploring Identity and Performativity in The Wild Robot (2024) 52. Teachers as Digital Educators: English Language Teaching through Social Media and Personal Branding 53. Reimagining Transnational Identity in Refugee Spaces: A Critical Analysis of Abdulrazak Gurnah’s by the Sea 54. Arundhati Roy’s The End of Imagination as a Literary Dissent: Challenging the Ideological State Apparatus of Hindu Nuclear Nationalism 55. Paracosms of Childhood: Trauma, Memory, and the Refuge of Imaginary Worlds 56. Layers of Self: A Polygonal Reading of Fun Home through Memory, Culture, and Visual Narrative 57. Between the Lines and the Waves: Reading Queer and Gendered Silences through a Blue Humanities Lens in Contemporary South Asian Fiction 58. Reshaping the Identity of the Disabled in Cyborg Embodiment in Select Cinematic Depictions 59. Exploring the Landscape of Memory in Anita Desai’s Rosarita 60. Closeted Identity and Unspoken Desires: Queer Erasure in Alan Hollinghurst’s The Line of Beauty and The Stranger’s Child 61. Studying Posthumanism in Don’t Look Up: From Denial to Despair in the Face of Climate Change’s Existential Threat 62. A Search for Identity and the Praxis of Pain: Queer Politics in Pennappan 63. A Study on the Role of Semantics from Primary Education to Artificial Intelligence 64. Exploring Structural Inequality and the Illusion of Autonomy in Kiley Reid’s Come and Get It 65. From Tower to Womb: Spatial Politics and Confinement in “Rapunzel” 66. Structure of Power: Colonialism and Racism in Doris Lessing’s The Grass is Singing 67. The Crumbling Facade: Masculinity and Emotional Ruin in Life Is What You Make It by Preeti Shenoy 68. Techno Theology: Entangles God and The Quantum 69. Repression, Trauma and Identity: A Psychoanalytic Discourse on the Narratives of Donna Tartt and Paula Hawkins 70. Representation and Aesthetics of Trauma: A Study on Juvenile Justice 71. Rethinking Development through Posthuman Ecocriticism in Na' D'Souza’s Dweepa 72. Unwavering Quest for Self-identity: Tracing Psychological Development in Malini Chib’s One Little Finger 73. Inherited Memory and Hybridity: Cultural Assimilation, Identity, and Postmemory in the Select Works of Amy Tan and Khaled Hosseini 74. Sinners as an Afro-American Cultural Discourse of Resistance: Intersecting Indigenous Spirituality, Blues Music and Liberation 75. Beasts of Premonition: Exploring the Folklore and Scientific Inquiry of “Doomsday Animals” in the Anthropocene 76. Invisible Ink: Eileen Blair’s Role in the Making of George Orwell 77. Molecularization of Self: Does Biotechnological Manipulation Lead to Genetic Markers of Race and Difference in Neal Stephenson’s Seveneves? 78. Navigating Widowhood: Examining Changing Outlooks and Cinematic Storytelling in Indian Society 79. Constructing Public Perception: A Study of Ideology and Framing in Newspapers 80. Narratives of Care Across Time: An Ecofeminist-Posthuman Reading of Ruth Ozeki’s a Tale for the Time Being 81. Mothers Who Desire: An Exploration of the Sexual Autonomy of Mothers in Salma’s The Hour Past Midnight and K. R. Meera’s The Poison of Love 82. Gameful Learning: Integrating Esports into Education for Enhanced Cognitive and Social Development 83. Contesting Trauma: Post-9/11 Cinematic Memory in My Name Is Khan and Reign Over Me 84. Societal Conditioning and Minimalist Ethics in Steve Cutts’ Happiness 85. Perception towards (A)(E)(I)(O)(U) Assessment of English in Our Union©:An Indigenous English Language Assessment System 86. Tides of Erasure: Vanishing Coastal Cultures in Indian Littoral Literature and Landscapes 87. Erased Selves: Posthuman Horror and the Quiet Terror of Never Let Me Go 88. Gender-Based Violence and Disability: Examining the Double Marginalisation of Disabled Women in the Works of Attia Hosain 89. Monstrous Birth, Ethical Interruption, and Maternal Agency: Trauma and Memory Interventions of the Raakhas Folklore in Mahabir Kumar’s Indian Caribbean Folklore Spirits 90. The Pen as Practice: Narrative Identity and Emotional Labor in Eat, Pray, Love and 8 Vasantalu- A Comparative Study 91. Memory, Subjectivity and Narrative Form in Florian Zeller’s 'The Father (2020)' 92. Simulated Flavours and Digital Memory: A Study of Prosthetic Culinary Narratives 93. Representation of Folk Aesthetics, Dalit Theatre and Identity in K.A. Gunasekaren’s Touch 94. Moral Calculation and Neoliberal Value Systems in Augustina Basterica's Tender is the Flesh (2017) 95. Digital Storytelling as Techno-Affective Assemblage: Reimagining Community through South Asian American Digital Archives 96. Interactive Vocabulary Acquisition: Integrating Digital Flashcards with TPR for Rural Learners 97. Menu Cards and the Myth of ‘Indian Cuisine’: Rethinking Culinary Nationalism through Appadurai’s Framework 98. English-Speaking Anxiety and Communication Barriers Among Allied Health Science Students: A Quantitative Study 99. Analysing Paratextual Elements in Translated Dalit Autobiographies to Understand the Authorial Intention/Protest and its Relevance to Contemporary Atrocities in India 100. Visual Ecologies of the Sacred: An Eco critical Study of Kerala Mural and Tibetan Thangka Paintings Section 2: Business, Finance and Digital Transformation 101. Predicting NSE Stocks Closing Price Using Advisor Sentiment and Ensemble Learning Techniques 102. Achieving Organisational Growth through employees' belongingess and work place citizenship behavior: A study on small and medium scale enterprises 103. The Interplay of Faith Development, Sensory Cues and Hedonic Pricing in Indian Festival Pop-Up Stores 104. Study of Tax Professionals Outlook on AI-Powered Tax Advisory and IoT-Enabled Tax Filing System 105. The Role of Strategic Entrepreneurship in Enhancing SME Performance: A Descriptive and Inferential Analysis 106. IPO Outcomes Through the Lens of Financial Intelligence: Evidence from the National Stock Exchange of India 107. Interplay of Strategic Leadership, Organisational Culture, Academic Freedom and Stakeholder Engagement in Contextualising Sustainable Global Higher Educational Institutions (HEIs) 108. Assessing the Effectiveness of Climate Financing Instruments on Emission Reduction: A Comparative Analysis between Advanced and Emerging Economies 109. Does Financial Inclusion Improve Financial Well-being? A Study on Unorganized Sector Workers in India 110. Renewables, Risk, and Resilience: Climate Finance in a Digital Era 111. Leadership Consciousness in Organisational Evolution: A Kautilyan Perspective Anchored in Indian Knowledge Systems 112. The Influence of Fintech Innovations on Digital Payment Adoption in Healthcare Sector 113. A comparative study on the Impact of Emotional Intelligence on Work Life Balance among the faculty members’ Performance in the Public and Private Universities, Tamil Nadu, India 114. Application of ancient Indian Panchatantra stories in the Contemporary Management Education: An approach of Indian Knowledge System 115. Dynamic Connectedness between Portfolio returns, Economic policy uncertainty (EPU), Volatility Index (VIX) & Geopolitical uncertainty (GPR) 116. AI-Driven Forensic Accounting Framework in FinTech for Intelligent Financial Crime Detection and Prevention 117. The Effect of Green Human Resource Management practices on Employee Green Behaviour and the mediating effect of Leadership Emphasis 118. Multi Insights of Black Pepper growers: A study in Uttara-Kannada District with special reference to Production, Productivity, Insurance and Banking 119. Digital Transformation and Business Model 120. Regenerative Human Resource Stewardship: Harnessing AI for Sustainable Workforce Transformation in Pollutive Economies 121. Green Finance in Action- Investors' Perception 122. From Clicks to Conversations: Examining the Transformative Role of Instagram, Facebook, and TikTok in the Evolution of E-Commerce 123. Integrating Climate Risk into Financial Decision-Making: Evidence from the Leather Industry in South India 124. Empowering Rural Economies through Financial Inclusion: A Study in Coastal Odisha 125. Banking on Innovation: A Study of Technological Readiness and Resilience in Indian Banks 126. The Influence of Basic Psychological Need Satisfaction on Equity Investment Intentions among Generation Z The Influence of Basic Psychological Need Satisfaction on Equity Investment Intentions among Generation Z 127. Financial Intelligence for Empowerment: Literacy and Inclusion among Migrant Working Women 128. Assessing the Effectiveness of the UTAUT Model in Forecasting Digital Payment Adoption among Rural Customers 129. Circular Economy in the Coffee Industry 130. Digital Finance Meets Climate Action: Indian FinTech Solutions Driving Resilience 131. Does The “Liberation Day” Announcement Affect Indian Automobile Stock Prices? An Event Study 132. From Surveillance to Empathy in the Strategic Role of Emotion AI in the Future Workplace 133. The impact of social capital on investment behaviour in women-run startups: An Empirical evidence from India 134. Motivational and Financial Dynamics of Eco-Friendly Packaging Adoption in Food Retail Sector 135. From Talent to Tenacity: How Talent Management Drives Employee Resilience in Dynamic Work Environments 136. E-Trust and its role in shaping Online Customer Satisfaction – Evidence from Western Region, Tamilnadu, India 137. Enhancing Public Service Delivery through Blockchain-Based Governance 138. A Study on Impact of Influencer Marketing on E-Commerce Brand Sales in India 139. A Study on Entrepreneurship and Start-up Sustainability in Bengaluru 140. A Study on the Role of Artificial Intelligence in Promoting Well-Being of Employees in the Workplace 141. A Decade of Fintech Adoption: Construction of a Composite Index for BRICS 142. Study on the Impact of Voice Search in SEO on Consumer Buying Behaviour 143. A Study on Investors Perceptions towards Physical Gold and Paper Gold in India 144. Mathematical Modeling of CSR Impact on Share Prices 145. Advancing Rural Women’s Entrepreneurship through Mudra Yojana: Insights from Financial Inclusion and Digital Finance in Ramanagar District, Karnataka 146. Twitter Sentiment Analysis and Popularity of Online Shopping Websites 147. Green and Sustainable Finance: Drivers and Challenges for Achieving Sustainable Development Goals 148. Analyzing the fintech adoption and sustainable performance: A mediating role of green finance 149. From Clicks to Cravings: Understanding Gen Z's Satisfaction with Food Delivery Services in Urban India 150. Building a Sustainable Brand: The Impact of Green Product Attributes on Consumer Perception and Loyalty 151. Navigating the Future with Deep Tech: Awareness for Growth and Prosperity 152. From Classroom to Community: Green Entrepreneurship as a Catalyst for Sustainable Change 153. Financial Engagement and Customer Lifetime Value Among Gen Z: Exploring Digital Banking in Entertainment Platforms through the lens of SDG-12 154. Evaluating the Financial Resilience of Cement Industry Firms Amid Rising Carbon Costs and Sustainable Investment Trends 155. From Self-Efficacy to Satisfaction: Understanding the Mediating Mechanisms of Financial Planning. 156. Workplace Dignity and Inclusion as Drivers of Job Satisfaction: Exploring their Influence on Employee Commitment and Engagement 157. Climate Risk and Financial Performance: Assessing the Impact of Environmental Factors on Corporate Valuations 158. Quantile connectedness of ESG, Economic policy and Geopolitical uncertainty in India: Investigating risk dynamics during crisis periods 159. Human Resource Management and Strategic Analytics for Business Resilience 160. AI-Powered Bankruptcy Prediction: Benchmarking Machine Learning Models Against Traditional Approaches in NSE-Listed Firms 161. Driving Change: The Role of Digitization in Socio-Economic Development 162. Disproportionate CEO Compensation in U.S. 501(c)(4) Nonprofits: Governance, Equity, and Accountability 163. A Skills-Based Future? An Analysis of Hiring at Google, Unilever, and IBM 164. Work From Home (WFH) Concept in the Educational Sector: A Bibliometric Analysis 165. Dilemma of Accuracy: Prediction of NIFTY 50 using ARIMA, LSTM and Random Forest 166. Green Marketing in the Digital Era: Social Media and Influencer Marketing in Driving Consumer Demand for Microgreens 167. Future of Work in the Digital Era: The Impact of Sadfishing on Gen Z Employees’ Mental Health and Productivity 168. The Impact of Digital Marketing on Gen Z Consumers' Purchase Decisions for Consumer Products: An Exploratory Study 169. Risk–Return Dynamics of Shariah-Compliant vs. Conventional Investments: A Comparative Analysis of Tata Ethical Fund and Nifty 50 170. Industrial Spatial Dynamics under TG-IPASS: A Spatial Autocorrelation and Spillover Analysis of Telangana’s 33 Districts 171. Retail Sentiment, Market Microstructure Patterns and Pricing Anomalies: A Multimodal Analysis of IPOs in India 172. The Role of AI in Enhancing Investment Decisions: A Study on Market Efficiency and Investor Satisfaction 173. Unveiling the Predictors of Green Banking Intentions among Gen Z in India 174. Integrating Commerce and Community: A Service-Learning Approach to Business Education as an interface between Business and Society 175. Paying for the Planet: Factors Influencing Consumer Investment in Eco-Friendly Packaging 176. Studying the Role of Investors’ Perception in shaping the adoption of Artificial Intelligence for Investment Decisions 177. Influencer Marketing and Brand Loyalty: A Study of Purchase Intention in the Digital Age 178. Unequal Wallets: Exploring Gender Disparities in Financial Wellness Among Workers in India’s Unorganized Sector 179. Multidimensional Barriers and Growth Enablers for Food Truck Entrepreneurs in Urban Tamil Nadu 180. Analysing the Relationship between Public Expenditure and Economic Growth: A Vector Error Correction Model Approach 181. Digital Transformation in Mutual Fund Investments: Exploring the Influence of Investor Trust, Risk Perception, and Engagement on FinTech Platforms 182. Generation Y's Retail Shift: Unravelling the Drivers Behind Switching from Online to In-Store Fashion Purchases 183. The Path of Competitiveness: Efficiency Evaluation of Indian Banking Sector 184. Impact of Logistics Service Quality on Customer Satisfaction and Loyalty in Q-Commerce: Evidence from the Chennai Region, Tamil Nadu Section 3: Digital, Social and Climate-Responsive Architecture 185. Hydrological Drought Assessment using SWAT in the Semi-Arid Ponnaiyar River Basin 186. Green architecture in the age of climate crisis in India 187. Supply Chain Management for Offsite Construction: Case Study from UK Mega-Projects 188. The Adaptation of Thinnai from Chettinadu House of South India to Chetti House in Malaysia: Case Study of Chetti Houses in Kampung Gajah Berang, Melaka 189. Climate-responsive daylight optimisation: A parametric study of Window Wall Ratio using digital environmental analysis tools 190. Evaluating Experts’ Perceived Security in Urban Parks: The Influence of Environmental Medium 191. Investigating the impact of LULC dynamics on Urban Heat Island phenomenon in a semi-arid region: A case of Jaipur 192. Towards analysing the role of contemporary digital documentation methods in the conservation of Heritage resources – Case studies from South India. 193. Resilient Densities: Evaluation of Spatial Pattern and Sustainable Construction in SG Palya, Bengaluru 194. Pediatric Oncology Patients’ Perspectives on Hospital Spatial Design: An Art-Based Participatory Approach 195. Nature Inspired Living- Integrating Biophilia Design strategies for TN Housing program 196. Strengthening Social Inclusion in Metro Station through Bilingual Signage: A Design and Architectural Perspective. 197. Thermal Comfort in an Ageing World: An Umbrella Review of Health, Well-Being, and Environmental Design Evidence 198. A Comprehensive Review on Traditional Literary Scriptures and Sustainable Development in Design of Temple Theatres in Kerala 199. Designing Sustainable Interiors: Water-Conserving Approaches in Semi-Arid Contexts in Present Scenario 200. Towards Spatial Inclusivity in Urban Neighbourhoods: A Case study of Ambedkar nagar, Kaspa, Vellore 201. Sprawling edges: Rethinking tourism policy in the coastal region of Gokarna, Karnataka 202. Modalities and actors of citizen participation in Bengaluru’s lake projects 203. Recyclable, Upcylable, “Social-ible”. An empirical approach between theory and design 204. Review on performance driven multi-objective optimization approaches for building operational-energy reduction attributed to thermal comfort and daylighting. 205. Innovative Architecture: Evaluating the Environmental and Structural Performance of Tensile Membrane Systems