Marketing Metrics - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy.
1)
MARKETING ANALYTICS:
7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.
YOU''LL LEARN:
- How to determine stakeholders
- Ways to navigate data integration
- The importance of key performance indicators
- Ways of implementing analytics
- The importance of data governance
- The purpose of conducting financial analysis
- The role of IT
- How to measure success
- What to look for with Vendors
- And much more!
2)
DIGITAL MARKETING:
7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.
YOU''LL LEARN:
- Why digital marketing is the way of the future?
- What is a digital story and why your business needs to be telling one?
- Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.
- What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?
- What is email marketing automation and why you should be using it right now (if you haven''t already started)?
- How do you understand your audience and figure out what your messaging should be?
- How to set the right kind of budget for your business and ensure you''re getting the most bang for your buck.
- And much more!
3)
MARKETING STRATEGY:
7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.
YOU''LL LEARN:
- How to understand the customer
- Ways to navigate market analysis
- The importance of the role that competition plays in strategy
- Why distribution matters to your brand and consumers
- The importance of the Marketing Mix
- The purpose of conducting financial analysis
- How to review and assess your marketing strategy
- And much more!
