Pragmatic Strategy

Ikujiro Nonaka is Professor Emeritus of the Graduate School of International Corporate Strategy, Hitotsubashi University, Xerox Distinguished Faculty Scholar, University of California, Berkeley and also First Distinguished Drucker Scholar in Residence at the Drucker School and Institute, Claremont Graduate University. He received his BA (Political Science) from Waseda University, MBA and PhD (Business Administration) from the University of California, Berkeley. Zhichang Zhu is currently a Reader in Strategy and Management, teaching Strategy for the MBA programme at the University of Hull Business School. He has held positions as the director of the PhD Program, a visiting research professor in Knowledge Management at Japan Advanced Institute of Science and Technology, a visiting research professor in Strategy and Management at South China Normal University, a visiting research professor in International Business Management at International East-West University (Honolulu and Los Angeles), a visiting lecturing professor in Innovation and Entrepreneurship at Friedrich Schiller University (Jena, Germany) and East-West Knowledge Leaders Program, Japan-America Institute of Management Science (Hawaii, USA), an external examiner for PhD theses for the Cape Town University (South Africa) and Swinburne University of Technology (Australia).

'Nonaka and Zhu's remarkable book addresses fundamental issues in strategy. It is philosophical and practical at the same time. I recommend it to everyone who is concerned with business strategy and enterprise development.' David Teece, Hass School of Business, University of California, Berkeley

• List of figures; List of tables; List of cited classics; Preface; Acknowledgements; Part I. Why Pragmatism, Why Now?: 1. Introduction; 2. Spirits of pragmatism; Part II. What Do Pragmatic Strategies Look Like?: 3. Strategies in a pragmatic world; 4. Strategy as purposeful emergence; Part III. What to Do, How to Do It?: 5. Dealing with wuli-shili-renli; 6. Timely balanced way-making; 7. Orchestrating WSR, orchestrating the firm; Part IV. Think When We Learn: 8. Questioning the conventional paradigm; 9. Pragmatism East and West; Notes; References; Index.