Frances Bowen is Professor of Innovation Studies at Queen Mary, University of London. She is a leading authority on when and how companies innovate in response to current and future environmental regulation. She is the 2014 Chair of the Organizations and the Natural Environment (ONE) Division of the Academy of Management, and President-Elect of GRONEN, the Group for Research on Organizations and the Natural Environment.

'After Greenwashing is the authoritative volume on the drivers and consequences of symbolic corporate environmentalism. It offers a comprehensive analysis of the power of green symbols on society, and valuable tools to distinguish harmful green symbols from those associated with authentic environmental improvements. A must-read for corporate leaders.' Magali Delmas, University of California, Los Angeles

• Acknowledgements; List of abbreviations; 1. Introduction; 2. After greenwashing; 3. Perspectives on symbolic corporate environmentalism; 4. Drivers and consequences of symbolic corporate environmentalism; 5. Study 1: symbolic gaps in environmental strategies; 6. Study 2: pollution control technology and the production of symbolic capital; 7. Study 3: the evolution of measurement and performance standards; 8. Measurement and methods; 9. Implications and conclusions; Notes; References; Index.

Frances Bowen is Professor of Innovation Studies at Queen Mary, University of London. She is a leading authority on when and how companies innovate in response to current and future environmental regulation. She is the 2014 Chair of the Organizations and the Natural Environment (ONE) Division of the Academy of Management, and President-Elect of GRONEN, the Group for Research on Organizations and the Natural Environment.

'After Greenwashing is the authoritative volume on the drivers and consequences of symbolic corporate environmentalism. It offers a comprehensive analysis of the power of green symbols on society, and valuable tools to distinguish harmful green symbols from those associated with authentic environmental improvements. A must-read for corporate leaders.' Magali Delmas, University of California, Los Angeles

• Acknowledgements; List of abbreviations; 1. Introduction; 2. After greenwashing; 3. Perspectives on symbolic corporate environmentalism; 4. Drivers and consequences of symbolic corporate environmentalism; 5. Study 1: symbolic gaps in environmental strategies; 6. Study 2: pollution control technology and the production of symbolic capital; 7. Study 3: the evolution of measurement and performance standards; 8. Measurement and methods; 9. Implications and conclusions; Notes; References; Index.

Frances Bowen is Professor of Innovation Studies at Queen Mary, University of London. She is a leading authority on when and how companies innovate in response to current and future environmental regulation. She is the 2014 Chair of the Organizations and the Natural Environment (ONE) Division of the Academy of Management, and President-Elect of GRONEN, the Group for Research on Organizations and the Natural Environment.

'After Greenwashing is the authoritative volume on the drivers and consequences of symbolic corporate environmentalism. It offers a comprehensive analysis of the power of green symbols on society, and valuable tools to distinguish harmful green symbols from those associated with authentic environmental improvements. A must-read for corporate leaders.' Magali Delmas, University of California, Los Angeles

• Acknowledgements; List of abbreviations; 1. Introduction; 2. After greenwashing; 3. Perspectives on symbolic corporate environmentalism; 4. Drivers and consequences of symbolic corporate environmentalism; 5. Study 1: symbolic gaps in environmental strategies; 6. Study 2: pollution control technology and the production of symbolic capital; 7. Study 3: the evolution of measurement and performance standards; 8. Measurement and methods; 9. Implications and conclusions; Notes; References; Index.