Crafting Strategy

Embodied Metaphors in Practice

AvLoizos Heracleous,Claus D. Jacobs

Häftad, Engelska, 2012

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Beskrivning

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

Produktinformation

Utgivningsdatum:2012-11-29
Mått:152 x 229 x 14 mm
Vikt:350 g
Format:Häftad
Språk:Engelska
Antal sidor:260
Förlag:Cambridge University Press
ISBN:9781107411692

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Recensioner i media

Review of the hardback: 'This is truly an amazing book. Combining meticulous scholarship with a plethora of illustrations, it succeeds in articulating an approach to strategy development that relies equally on philosophy, psychology and sociology. Transiting such broad intellectual landscape is no small feat. These authors accomplish it in a way that will appeal to those who practice strategy as much as those who study it.' Steven W. Floyd, Frank S. Kaulback Professor of Commerce, University of Virginia

Innehållsförteckning

List of figures; List of tables; Acknowledgements; Preface; Vignette A. BASF; 1. Strategizing out of the box; Vignette B. UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C. Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D. Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E. Privatbank; 8. Strategy as a crafting practice; Vignette F. Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.