Short Introduction to Strategic Management

AvTorben Juul Andersen

Häftad, Engelska, 2013

Del i serien Cambridge Short Introductions to Management

370 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Inbunden

780 kr

Beskrivning

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

Produktinformation

Utgivningsdatum:2013-07-09
Mått:137 x 216 x 15 mm
Vikt:440 g
Format:Häftad
Språk:Engelska
Serie:Cambridge Short Introductions to Management
Antal sidor:311
Förlag:Cambridge University Press
ISBN:9781107671355

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Torben Juul Andersen is Professor of Strategy and International Management at the Copenhagen Business School where he teaches an MBA course in Strategic Management, and he is Associate Dean of the MBA Program. He has held positions as Vice President at Citibank/Citicorp Investment Bank, London, Senior Vice President at Unibank A/S, Managing Director of SDS Securities A/S, Copenhagen and Senior Consultant at PHB Hagler Bailly, Arlington. He is the author of numerous articles and books including Strategic Risk Management Practice (Cambridge University Press, 2010), Perspectives on Strategic Risk Management (2006) and Global Derivatives: A Strategic Risk Management Perspective (2005).

Recensioner i media

'The Short Introduction to Strategic Management gives a solid grounding in the strategy field and updates corporate decision makers on how to deal with contemporary challenges in turbulent business environments. This book makes a valuable contribution to the management literature.' Richard A. Bettis, Ellison Distinguished Professor of Strategy and Entrepreneurship, University of North Carolina, Chapel Hill

Innehållsförteckning

Preface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.