Bernard C. Beins is Professor of Psychology at Ithaca College, New York. He received the Charles Brewer Excellence in Teaching Award from the American Psychological Foundation of American Psychological Association. He has authored, co-authored, or co-edited 17 traditional and electronic books on research, critical thinking, and pedagogy; 50 peer-reviewed articles and book chapters; over 275 presentations; and overseen over 100 student presentations. He is a Fellow of the Association for Psychological Science; American Psychological Association Divisions 1 (Society for General Psychology), 2 (Society for the Teaching of Psychology), 3 (Society for Experimental and Cognitive Science), and 52 (International Psychology); and the Eastern Psychological Association. Maureen A. McCarthy is Dean of the College of Sciences and Humanities and Professor of Psychological Science at Ball State University, Indiana. She is a fellow of the Association for Psychological Science, the American Psychological Association (Division 2), and the Eastern Psychological Association. She has authored more than 50 publications including refereed journal articles, book chapters, edited books, policy documents, and books.

• Preface; Part I. Understanding Research: 1. Psychology, science, and life; 2. Ethics in research; 3. Planning research: generating a research question; 4. Practical issues in planning your research; Part II. Basic Experimental Research and Data Analysis: 5. Organizing data with descriptive statistics; 6. Conducting an experiment: general principles; 7. Experimental methods; 8. Basic inferential statistics; 9. Looking for differences between two treatments; Part III. Advanced Research and Data Analysis: 10. Looking for differences among multiple treatments; 11. Multiple independent variables: factorial designs; Part IV. Nonexperimental Research Designs: 12. Principles of survey research; 13. Correlation, regression, and non-parametric tests; Part V. Culture and Research: 14. People are different: considering cultural and individual differences in research; Appendix A. Writing a research report; Appendix B. Statistics review; Appendix C. Statistical tables; References; Author index; Subject index.