Leslie Ritchie is Associate Professor of English Literature at Queen's University, Ontario. She is the recipient of a Social Sciences and Humanities Research Council of Canada grant and has received fellowships at the Houghton Library, Harvard, and the Folger Shakespeare Library for her work on David Garrick. Ritchie's previous work includes Women Writing Music in Late Eighteenth-Century England (2008).

'There is much new material here - thanks to Ritchie's expert mining of manuscript and archival materials - for theater historians and scholars of media. Fine illustrations; full bibliography … Highly recommended.' E. D. Hill, Choice

• Introduction; 1. A view of London's mediascape, circa 1741–1776; 2. Proofs: Garrick's involvement in the mediascape; 3. Advertising and brand Garrick: infinite variety; 4. A short history of negative publicity; 5. Prompting, inside and outside the theatre; Conclusion: Garrick re-collected.

Leslie Ritchie is Associate Professor of English Literature at Queen's University, Ontario. She is the recipient of a Social Sciences and Humanities Research Council of Canada grant and has received fellowships at the Houghton Library, Harvard, and the Folger Shakespeare Library for her work on David Garrick. Ritchie's previous work includes Women Writing Music in Late Eighteenth-Century England (2008).

'There is much new material here - thanks to Ritchie's expert mining of manuscript and archival materials - for theater historians and scholars of media. Fine illustrations; full bibliography … Highly recommended.' E. D. Hill, Choice

• Introduction; 1. A view of London's mediascape, circa 1741–1776; 2. Proofs: Garrick's involvement in the mediascape; 3. Advertising and brand Garrick: infinite variety; 4. A short history of negative publicity; 5. Prompting, inside and outside the theatre; Conclusion: Garrick re-collected.

Leslie Ritchie is Associate Professor of English Literature at Queen's University, Ontario. She is the recipient of a Social Sciences and Humanities Research Council of Canada grant and has received fellowships at the Houghton Library, Harvard, and the Folger Shakespeare Library for her work on David Garrick. Ritchie's previous work includes Women Writing Music in Late Eighteenth-Century England (2008).

'There is much new material here - thanks to Ritchie's expert mining of manuscript and archival materials - for theater historians and scholars of media. Fine illustrations; full bibliography … Highly recommended.' E. D. Hill, Choice

• Introduction; 1. A view of London's mediascape, circa 1741–1776; 2. Proofs: Garrick's involvement in the mediascape; 3. Advertising and brand Garrick: infinite variety; 4. A short history of negative publicity; 5. Prompting, inside and outside the theatre; Conclusion: Garrick re-collected.