Evan Selinger is Professor of Philosophy at the Rochester Institute of Technology, where he is also the Head of Research Communications, Community, and Ethics at the Center for Media, Arts, Games, Interaction, and Creativity. Evan is also a Senior Fellow at the Future of Privacy Forum. His most recent book, co-written with Brett Frischmann, is Re-Engineering Humanity (Cambridge, forthcoming). Selinger's primary research is on the ethical and privacy dimensions of emerging technology. A strong advocate of public philosophy, he regularly writes for magazines, newspapers, and blogs, including The Guardian, The Atlantic, Slate, and Wired. Jules Polonetsky serves as CEO of the Future of Privacy Forum (FPF), a non-profit organization that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies. FPF is supported by the chief privacy officers of more than 130 leading companies, several foundations, as well as by an advisory board comprised of the country's leading academics and advocates. Polonetsky's previous roles have included serving as Chief Privacy Officer at AOL and before that at DoubleClick, as Consumer Affairs Commissioner for New York City, as an elected New York State Legislator, and as an attorney. Omer Tene is Vice President of Research and Education at the International Association of Privacy Professionals. He is a consultant to governments, regulatory agencies and businesses on privacy, cybersecurity and data management. He is an Affiliate Scholar at the Stanford Center for Internet and Society and a Senior Fellow at the Future of Privacy Forum. He comes from Israel where he was a Professor at the College of Management School of Law, Israel.

'Advances in digital technology, mobile platforms, social networks, and cloud computing are producing massive amounts of data that promise to unlock a generation of innovation, but at what cost to privacy? Jules Polonetsky, Omer Tene, and Evan Selinger bring together a diverse set of important voices from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of this new data economy.' Brad Smith, President and Chief Legal Officer, Microsoft

• Introduction: 1. Consumer privacy and the future of society' Jules Polonetsky, Omer Tene and Evan Selinger; Part I. The Pervasiveness and Value of Tracking Technologies: 2. 'Data brokers – should they be reviled or revered? Jennifer Barrett Glasgow; 3. In defense of big data analytics Mark MacCarthy; 4. Education technology and student privacy Elena Zeide; 5. Mobile privacy expectations: how privacy is respected in mobile devices Kristen Martin and Katie Shilton; 6. Face recognition, real-time identification, and beyond Yana Welinder and Aeryn Palmer; 7. The city as platform: enhancing privacy and transparency in smart communities Omer Tene and Kelsey Finch; Part II. Ethical and Legal Reservations about Tracking Technologies: 8.Americans and marketplace privacy: seven Annenberg National Surveys in perspective Joseph Turow; 9. The Federal Trade Commission's inner privacy struggle Chris Jay Hoofnagle; 10. Privacy and human behavior in the information age Alessandro Acquisiti, Laura Branimarte and George Lowenstein; 11. Privacy, vulnerability, and affordances Ryan Calo; 12. Ethical considerations when companies study – and fail to study – their customers Michelle N. Meyer; 13. Algorithmic discrimination vs. privacy law Alvaro Bedoya; 14. Children, privacy, and the new online realities Stephen Balkam; 15. Stakeholders and high stakes: divergent standards for do not track Aleecia M. McDonald; 16. Applying ethics when using data beyond individuals' understanding Martin Abrams and Lynn Goldstein; Part III. International Perspectives: 17. Profiling and the essence of the right to data protection Bilyana Petkova and Franziska Boehm; 18. Privacy, freedom of expression, and the right to be forgotten in Europe Stefan Kulk and Frederik Zuiderveen Borgesius; 19. Understanding the balancing act behind the legitimate interest of the controller ground: a pragmatic approach Paul de Hert and Irene Kamara; Part IV. New Approaches to Improve the Status Quo: 20. The intersection of privacy and consumer protection Julie Brill; 21. A design space for effective privacy notices Florian Schaub, Rebecca Balebako, Adam L. Durity and Lorrie Faith Cranor; 22. Enter the professionals: organizational privacy in the digital age J. Trevor Hughes and Cobun Keegan; 23. Privacy statements: purposes, requirements, best practices Mike Hintze; 24. Privacy versus research in big data Jane R. Bambauer; 25. A marketplace for privacy: incentives for privacy engineering and innovation Courtney Bowman and John Grant; 26. The missing role of economics in FTC privacy policy James Cooper and Joshua Wright; 27. Big data by design: establishing privacy governance by analytics Dale Skivington, Lisa Zolidis and Brian P. O'Connor; 28. The future of self-regulation is co-regulation Ira Rubenstein; 29. Privacy notices: limitations, challenges, and opportunities Mary Culan and Paula Bruening; 30. It takes data to protect data David A. Hoffman and Patricia A. Rimo; 31. Are benefit-cost analysis and privacy protection efforts incompatible? Adam Thierer; 32. Privacy after the agile turn Seda Gurses and Joris van Hoboken.