Managerial Economics For Dummies

Häftad, Engelska, 2013

186 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

The easy way to make sense of managerial economics Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.Managerial Economics For Dummies gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more. Tracks to a typical Managerial Economics courseIncludes easy-to-understand explanations and examplesServes as a valuable classroom supplementIf you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

Produktinformation

Utgivningsdatum:2013-03-05
Mått:188 x 234 x 23 mm
Vikt:506 g
Format:Häftad
Språk:Engelska
Antal sidor:384
Förlag:John Wiley & Sons Inc
ISBN:9781118412046

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap

Mer om författaren

Robert Graham, PhD, is a Professor of Economics with an extensive administrative background, serving for three-and-a-half years as the Interim Vice President and Dean of Academic Affairs at Hanover College.

Innehållsförteckning

Introduction 1Part I: The Nature of Managerial Economics 9Chapter 1: Managerial Economics: Taking Care of Business 11Chapter 2: Supply and Demand: You Have What Consumers Want 23Chapter 3: Calculus, Optimization, and You 39Part II: Considering What Side You’re On in the Decision-Making Process 55Chapter 4: Using the Elasticity Shortcut 57Chapter 5: Consumer Behavior: A Market for Anything? 73Chapter 6: Production Magic: Pulling a Rabbit Out of the Hat 91Chapter 7: Innovation and Technological Change: The Future Is Now 109Chapter 8: Production Costs: Where Less Is More 121Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment 137Chapter 9: Limited Decision-Making in Perfect Competition 139Chapter 10: Monopoly: Decision-Making Without Rivals 161Chapter 11: Oligopoly: I Need You 181Chapter 12: Game Theory: Fun Only if You Win 203Chapter 13: Monopolistic Competition: Competitors, Competitors Everywhere 223Chapter 14: Increasing Revenue with Advanced Pricing Strategies 235Part IV: Anticipating Surprises: Risk and Uncertainty 261Chapter 15: Risk Analysis: Walking Through the Fog 263Chapter 16: Using Capital Budgeting to Prepare for the Future 285Chapter 17: Principal–Agent Issues and Adverse Selection: Can Everyone Agree? 299Chapter 18: Rules, Rules Everywhere: Government and Managerial Decision-Making 315Part V: The Part of Tens 333Chapter 19: Ten Critical Concepts 335Chapter 20: Ten Managerial Mistakes and How to Avoid Them 343Index 351

Mer från samma författare

Sports-Related Concussions in Youth

National Research Council, Institute of Medicine, and Families Board on Children, Youth, Committee on Sports-Related Concussions in Youth, Carol Mason Spicer, Morgan A. Ford, Frederick P. Rivara, Robert Graham

Häftad

773 kr

Strategies to Improve Cardiac Arrest Survival

Institute of Medicine, Board on Health Sciences Policy, Committee on the Treatment of Cardiac Arrest: Current Status and Future Directions, Andrea M. Schultz, Margaret A. McCoy, Robert Graham

Häftad

893 kr

Promoting Positive Adolescent Health Behaviors and Outcomes

and Medicine National Academies of Sciences, Engineering, Health and Medicine Division, Division of Behavioral and Social Sciences and Education, and Families Board on Children, Youth, Committee on Applying Lessons of Optimal Adolescent Health to Improve Behavioral Outcomes for Youth, Nicole F. Kahn, Robert Graham

Häftad

725 kr