Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.

• Introduction 1 Book I: Creating a Timeline 5Chapter 1: Deciding to Join 7Chapter 2: Creating Your Account 15Chapter 3: Touring the Interface 49Chapter 4: Customizing Your Privacy Settings 63Chapter 5: Finding Help 83Book II: Connecting with Others 91Chapter 1: Creating Your Social Media Persona 93Chapter 2: Posting and Interacting 105Chapter 3: Sharing Photos 117Chapter 4: Sharing Videos 133Chapter 5: Participating in Groups 145Chapter 6: Going Mobile 157Chapter 7: Keeping Up with Events 171Chapter 8: Having Private Conversations 187Chapter 9: Games and Gifts 197Chapter 10: Professional Networking 209Chapter 11: Managing Connections Gone Awry 221Book III: Connecting to Other Social Media 233Chapter 1: What Is Social Media? 235Chapter 2: Connecting Facebook to Everything Else 245Chapter 3: Flying on Autopilot 259Book IV: Building a Business Page 267Chapter 1: Creating a Business Page 269Chapter 2: Customizing Your Business Page 283Chapter 3: Touring Your Business Page 295Chapter 4: Building Your Community 319Book V: Marketing Your Business 337Chapter 1: Building a Network of Influence 339Chapter 2: Running a Social Marketing Campaign 349Chapter 3: Using Insights to Track Your Success 363Chapter 4: Ads, Promotions, and Offers 377Chapter 5: Identifying Your Target Audience 407Book VI: Developing Facebook Apps 415Chapter 1: Custom Apps for Business Pages 417Chapter 2: Building Canvas Apps and Page Tabs 429Chapter 3: Creating Your Own Apps 445Chapter 4: Tour of the Facebook API 459Index 475

Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.

• Introduction 1 Book I: Creating a Timeline 5Chapter 1: Deciding to Join 7Chapter 2: Creating Your Account 15Chapter 3: Touring the Interface 49Chapter 4: Customizing Your Privacy Settings 63Chapter 5: Finding Help 83Book II: Connecting with Others 91Chapter 1: Creating Your Social Media Persona 93Chapter 2: Posting and Interacting 105Chapter 3: Sharing Photos 117Chapter 4: Sharing Videos 133Chapter 5: Participating in Groups 145Chapter 6: Going Mobile 157Chapter 7: Keeping Up with Events 171Chapter 8: Having Private Conversations 187Chapter 9: Games and Gifts 197Chapter 10: Professional Networking 209Chapter 11: Managing Connections Gone Awry 221Book III: Connecting to Other Social Media 233Chapter 1: What Is Social Media? 235Chapter 2: Connecting Facebook to Everything Else 245Chapter 3: Flying on Autopilot 259Book IV: Building a Business Page 267Chapter 1: Creating a Business Page 269Chapter 2: Customizing Your Business Page 283Chapter 3: Touring Your Business Page 295Chapter 4: Building Your Community 319Book V: Marketing Your Business 337Chapter 1: Building a Network of Influence 339Chapter 2: Running a Social Marketing Campaign 349Chapter 3: Using Insights to Track Your Success 363Chapter 4: Ads, Promotions, and Offers 377Chapter 5: Identifying Your Target Audience 407Book VI: Developing Facebook Apps 415Chapter 1: Custom Apps for Business Pages 417Chapter 2: Building Canvas Apps and Page Tabs 429Chapter 3: Creating Your Own Apps 445Chapter 4: Tour of the Facebook API 459Index 475

Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.

• Introduction 1 Book I: Creating a Timeline 5Chapter 1: Deciding to Join 7Chapter 2: Creating Your Account 15Chapter 3: Touring the Interface 49Chapter 4: Customizing Your Privacy Settings 63Chapter 5: Finding Help 83Book II: Connecting with Others 91Chapter 1: Creating Your Social Media Persona 93Chapter 2: Posting and Interacting 105Chapter 3: Sharing Photos 117Chapter 4: Sharing Videos 133Chapter 5: Participating in Groups 145Chapter 6: Going Mobile 157Chapter 7: Keeping Up with Events 171Chapter 8: Having Private Conversations 187Chapter 9: Games and Gifts 197Chapter 10: Professional Networking 209Chapter 11: Managing Connections Gone Awry 221Book III: Connecting to Other Social Media 233Chapter 1: What Is Social Media? 235Chapter 2: Connecting Facebook to Everything Else 245Chapter 3: Flying on Autopilot 259Book IV: Building a Business Page 267Chapter 1: Creating a Business Page 269Chapter 2: Customizing Your Business Page 283Chapter 3: Touring Your Business Page 295Chapter 4: Building Your Community 319Book V: Marketing Your Business 337Chapter 1: Building a Network of Influence 339Chapter 2: Running a Social Marketing Campaign 349Chapter 3: Using Insights to Track Your Success 363Chapter 4: Ads, Promotions, and Offers 377Chapter 5: Identifying Your Target Audience 407Book VI: Developing Facebook Apps 415Chapter 1: Custom Apps for Business Pages 417Chapter 2: Building Canvas Apps and Page Tabs 429Chapter 3: Creating Your Own Apps 445Chapter 4: Tour of the Facebook API 459Index 475