Brand From the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Häftad, Engelska, 2014

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Beskrivning

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Produktinformation

Utgivningsdatum:2014-09-26
Mått:152 x 229 x 15 mm
Vikt:372 g
Format:Häftad
Språk:Engelska
Antal sidor:274
Förlag:John Wiley & Sons Inc
ISBN:9781118964460

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

Innehållsförteckning

Introduction vPART ONE: GET SMART!1 Essential #1: Discover 32 Essential #2: Commit 21PART TWO: GET READY!3 Essential #3: Diagnose 634 Essential #4: Prepare 92PART THREE: GET IT DONE!5 Essential #5: Create 1196 Essential #6: Apply 1587 Essential #7: Market 1958 Essential #8: Nurture 218PART FOUR: WHAT IT MEANS FOR YOU9 You and Employer Brand 241Notes 244Acknowledgments 249The Authors 251Index 253