Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

• Introduction vPART ONE: GET SMART!1 Essential #1: Discover 32 Essential #2: Commit 21PART TWO: GET READY!3 Essential #3: Diagnose 634 Essential #4: Prepare 92PART THREE: GET IT DONE!5 Essential #5: Create 1196 Essential #6: Apply 1587 Essential #7: Market 1958 Essential #8: Nurture 218PART FOUR: WHAT IT MEANS FOR YOU9 You and Employer Brand 241Notes 244Acknowledgments 249The Authors 251Index 253

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

• Introduction vPART ONE: GET SMART!1 Essential #1: Discover 32 Essential #2: Commit 21PART TWO: GET READY!3 Essential #3: Diagnose 634 Essential #4: Prepare 92PART THREE: GET IT DONE!5 Essential #5: Create 1196 Essential #6: Apply 1587 Essential #7: Market 1958 Essential #8: Nurture 218PART FOUR: WHAT IT MEANS FOR YOU9 You and Employer Brand 241Notes 244Acknowledgments 249The Authors 251Index 253

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.

• Introduction vPART ONE: GET SMART!1 Essential #1: Discover 32 Essential #2: Commit 21PART TWO: GET READY!3 Essential #3: Diagnose 634 Essential #4: Prepare 92PART THREE: GET IT DONE!5 Essential #5: Create 1196 Essential #6: Apply 1587 Essential #7: Market 1958 Essential #8: Nurture 218PART FOUR: WHAT IT MEANS FOR YOU9 You and Employer Brand 241Notes 244Acknowledgments 249The Authors 251Index 253